Following the painful loss of Costco and SOGO cards! Cathay Bank, a subsidiary of Cathay Bank (2882), in order to consolidate its position among the top three card issuers, announced today (20th) that its Cathay Bank Evergreen co-branded card, which has 250,000 high-quality card customers, has been upgraded for the first time in seven years, making a breakthrough in the history of the industry. The most amazing “5 yuan for 1 mile” reward offer, new customers can accumulate up to 133,000 miles, which can be exchanged for a round-trip air ticket to Europe and the United States. It is also first recommended for customers with an annual consumption of more than 3 million yuan, and the invitation-made high-quality metal card surface is launched, inlaid with famous Austrian rhinestones, highlighting the rich and extraordinary charm of each Evergreen co-branded cardholder.
The deadliest in the history of Milecheng Card! The Cathay Pacific Evergreen co-branded card double-speed upgrade offers 5 yuan for 1 mile, and rewards of up to the equivalent value of European and American air tickets.Picture/photographed by reporter Ye Yiru
According to the latest global consumer travel intention report recently released by Visa, Taiwanese are expected to arrange up to five overseas trips on average in the next two years, and are willing to increase consumption by one-third compared to before the epidemic. Domestic mileage cards are more representative, such as HSBC Traveler Card, DBS Flying Card, etc. Others are co-branded cards cooperated by various airlines and banks, such as Cathay Pacific EVA Air, China Trust China Airlines Card, etc. Currently, each mileage card Cards are generally priced at 10 to 18 yuan per mile. In the past, CITIC China Airlines Card launched a 6-yuan one-mile campaign that was the best in history, and Cathay Pacific’s current campaign is even better than that.
Guo Mingjian, chairman of Cathay World Bank, said that after the opening of borders, tourism consumption increased by 40% compared with before the epidemic. Global travel and transportation have recovered rapidly after the epidemic, and consumers’ desire to travel accumulated during the epidemic has continued to explode. This has also prompted the Cathay Pacific EVA Airways co-branded card to be re-launched with a new benefit aspect. This year, the “Double Speed Benefit” is launched for 5 yuan to 1 mile, allowing Chinese people to Enjoy life after the epidemic and go out into the world, so that every time you set out, you can accumulate a rich life.
Cathay Pacific Bank launched the Evergreen co-branded card for the first time in 2016, and has issued more than 250,000 new cards so far. Chairman Kuo Mingjian said in his speech that the “Multiple Engine 10 yuan to 1 mile” campaign was launched at that time, and now it has been seven years. Over the past year, the amount of annual card consumption has increased by 1.2 times compared with that time. The accumulated amount of air tickets has exceeded NT$10 billion. There are more than 100 joint cardholders who spend more than 10 million every year.
The best and best in history: get 1 mile for every mile you travel before 12/5 and get up to 55,000 miles
The Cathay Pacific EVA Air co-branded card also breaks through the traditional mileage accumulation framework of co-branded cards and launches an unprecedented accelerated mileage accumulation mechanism for purchasing tickets and flights on the EVA official website. The best is to get 1 mile for every 1 mile accumulated; from now until October this year Passengers who hold a valid co-branded card and complete the event registration on the official website of EVA Air before the 31st, and complete the EVA/UNI International flight before December 15 this year, will receive free miles for the original flight, and the best option is to get 1 mile for each accumulated mile. Miles, up to 55,000 miles can be collected at one time.
The optimal 10 yuan and 1 mile consumption accumulation mechanism that cardholders love has evolved again. From now until the end of the year, a limited-time offer will be launched to enjoy the best 5 yuan and 1 mile reward every day for overseas and designated purchases. Cardholders who go abroad can purchase tickets on the EVA official website, EVA Air on-board duty-free products, overseas physical stores and EVA Tesco e-shopping website. , enjoy an additional bonus of up to 10,000 miles per month. In total, each person can receive up to 80,000 miles during the event.
The lowest threshold in history is 25,000 miles for upgrade
In addition to the double-speed mileage accumulation mechanism, this time also launched for the first time the exclusive EVA Air unlimited mileage redemption rights for co-branded cardholders. EVA co-branded ultimate unlimited cardholders can redeem their miles every day if they transfer out the miles and reach the threshold within the specified period. 25,000 miles can be redeemed for a cabin upgrade each time, and each person can redeem 2 cabin upgrade vouchers within the specified period. Take the U.S. East Coast route as an example. Normally, up to 40,000 miles are required to redeem a first-class upgrade. This time, 25,000 miles can be redeemed, which is equivalent to a 33% discount.
The EVA Air co-branded card is expected to adopt an “invitation system” in 2024. Cardholders with an annual spending of more than NT$3 million will be invited to receive a high-quality metal card face. Each metal card will be issued by the United States. The production was flown to Taiwan, weighing about 18 grams, and the card surface is inlaid with famous Austrian rhinestones.Picture/photographed by reporter Ye Yiru
To create a distinguished card-using service for high-end groups, the first invitation-made high-quality metal card surface
This time, the Cathay Pacific EVA Air co-branded card is also aimed at high-end customers. For the top ultimate unlimited card, the “invitation system” is launched for the first time to replace the high-quality metal card surface, and the card consumption experience and flight travel rights are simultaneously upgraded. . The EVA Air co-branded card is expected to adopt an “invitation system” in 2024. Cardholders with an annual spending of more than NT$3 million will be invited to receive a high-quality metal card face. Each metal card will be issued by the United States. The production was flown to Taiwan, weighing about 18 grams, and the card surface is inlaid with famous Austrian rhinestones. Taiwan’s first rhinestone-inlaid metal card technology is used to set off the low-key and noble card surface design of the EVA Air co-branded card, highlighting the rich and extraordinary charm of each EVA co-branded cardholder, making them feel honored every time they swipe the card.
Yahoo Finance special correspondent Ye Yiru: 22 years of experience in mainstream financial media. From the Web1.0 bubble in 2000 to the Meta Yuanverse Web3.0, he has witnessed the rise and fall of Taiwan’s large and small enterprise groups and has experienced five international financial crises. We believe that finance is life and is everywhere. No matter how difficult financial knowledge is, we should explain it in a simple way. Everyone, young and old, should manage money. If you don’t manage money, money will not care about you.
2023-09-20 06:59:30
#deadliest #history #Milecheng #CardCathay #Evergreen #cobranded #card #double #speed #upgrade #yuan #mile
