Catbird, the jewelry brand founded by Rony Vardi in Williamsburg, Brooklyn, is celebrating its 20th anniversary this year. Known for its unique zapping technique, Catbird has become a favorite among customers looking for a special piece of jewelry to commemorate important moments in their lives.
The zapping process involves affixing a length of chain onto the customer’s wrist, creating a permanent bracelet. This original “Forever” bracelet is a playful take on Cartier’s Love bracelet, offering a more affordable and flexible alternative. Prices for the zapped bracelets start at $98, with options for larger chains adorned with diamonds available for over $300.
Catbird’s jewelry embodies the brand’s ethos of delicacy, affordability, and tenderness. Each piece is designed to be a keepsake, with a Victorian romanticism that appeals to the wearer’s individual interpretation. The brand’s engagement rings, with their vintage flair and timeless elegance, have become a staple for brides who prefer a more bohemian aesthetic.
Despite changing trends, Catbird has remained a beloved brand among women who appreciate its nostalgic charm and unique designs. The brand has expanded beyond its original location in Brooklyn, with stores in New York City, Los Angeles, Boston, and now Washington, D.C. The new store in Georgetown features antique furniture, twinkling light fixtures, and an array of sparkling gems.
Catbird’s affordability has made it particularly popular among college students, who continue to support the brand as they grow older and invest in more expensive pieces. With each new store opening, Catbird designs a thematic charm that can be added to any piece of jewelry. The D.C. store’s charm is inspired by cherry blossoms, paying homage to the city’s iconic springtime blooms.
The success of Catbird can be attributed to its grounded sweetness and commitment to quality. The brand’s delicate gold rings and choker necklaces are designed to be worn every day, serving as the foundation of a millennial’s jewelry collection. The brand’s creative director, Leigh Batnick Plessner, describes Catbird’s jewelry as something that makes you feel better when you wear it, even during your morning coffee.
Since its inception in 2004, Catbird has remained true to its origins as a local jewelry store for artists, stylists, and editors in Williamsburg. The brand has managed to retain its identity and aesthetic, even as the neighborhood has undergone significant changes. Catbird’s playful and whimsical designs have stood the test of time, appealing to a wide range of customers.
Catbird has also been at the forefront of jewelry trends, championing smaller and more delicate pieces over chunkier stones. The brand has reimagined the concept of engagement ring shopping, encouraging couples to shop together and challenging traditional rules. Sustainability is another key focus for Catbird, with the brand using recycled gold and diamonds in its designs.
As Catbird celebrates 20 years in business, it continues to captivate customers with its unique zapping technique and timeless designs. The brand’s commitment to affordability, sustainability, and individuality has made it a favorite among those seeking meaningful and beautiful jewelry. With its expansion into new cities, Catbird is poised to continue its success for many years to come.