Snap’s Luxury department has been around for nearly 10 years, which gives us the history and perspective needed to understand trends, the industry, the evolution of generations and luxury targets. Snap supports luxury players in this generational transition thanks to a large audience, constantly evolving content and innovative features.
Snap’s creation of Stories in 2014 helped open up and democratize the heritage and history of houses with which we move forward, and now the AR and the Creators take over and continue this educational work by providing access to these DNAs.
We supported, support and will continue to support the sector’s Houses through ongoing research and an excellent understanding of our populations, while being aware that by 2030, 75% of luxury buyers will be Millennials & Gen Z (source : BCG x Fondation Altagamma). Generations that are mostly digital natives, who were born with Snapchat, on which we have a very precise approach thanks to a very rich volume of insights and a battery of analyses and studies. which allow us to advise the Houses of the sector in their statements on our platform, allowing us to share many learnings with the brands in order to have an optimal adaptation of the messages.
