Castrol has launched a new marketing campaign to promote and increase awareness of Castrol Magnatec lubricants throughout Spain. The campaign will run through June 2023 and will showcase how Magnatec meets a wide range of manufacturer specifications.
With only five Magnatec products, some 8.7 million vehicles of the main brands that circulate in Spain can receive maintenance. Making Magnatec the number one choice for lubricant makes it easier for garages to manage lubricant stocks and ensures that it is suitable for a large proportion of vehicles, including brands such as Citroën, Fiat, Ford, Hyundai, Opel, Peugeot and Toyota.
The campaign brings with it a new kit of marketing materials. This has been specially created to help dealers and workshops to present and promote Castrol Magnatec products to their customers. Accompanied by Magnatec’s “Briefcase” image, the new resources include brochures and wall charts to help mechanics choose the right lubricant for the right engine. In addition, email templates, banners, posters, stickers, and displays are also provided.
Media communications, digital marketing and social media will also lead customers to a dedicated homepage providing more detailed information on the product range from Castrol Magnatec and its various features and benefits.
2023-05-23 10:47:45
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