The Ebner Media Group, to which INTERNET WORLD also belongs, is allowed to take over W&V. The cartel office has given the official approval for the acquisition. A central knowledge and networking hub for the marketing and commerce sector is now to be created together.
The Ebner Media Group (EMG), a media house in Ulm that includes an extensive product portfolio with publications such as INTERNET WORLD, is allowed to take over W&V. The shareholders of Süddeutscher Verlag had decided on the acquisition together at the beginning of January. Now the cartel office has also given the deal official approval.
EMG is one of the shareholders of the Süddeutscher Verlag. On December 29th, the purchase and assignment agreement for the shares in Verlag Werben & Sell GmbH with Ebner Media Group GmbH & Co. KG was formally notarized.
Verlag Werben & Sell GmbH is a media company for specialist information in the fields of marketing, media and communication.
New management
The takeover is also accompanied by personnel changes in the management and the editor-in-chief of W&V. Patrick Schmitt, previously Managing Director Digital Business at EMG, will become a member of the management team. In this position he is responsible for the product strategy and forms the bridge to the other EMG publications. Susanne Tacke, who comes from W&V, will remain a member of the management board and complete the dual leadership. She develops the marketing and event strategy.
The new editor-in-chief of W&V are Verena Gründel and Rolf Schröter, both of whom were members of the editor-in-chief from July 2019. The previous editor-in-chief and manager Holger Schellkopf is leaving the management and the editor-in-chief by mutual agreement. The new management would like to thank him for his services to the brand and the products of W&V, which he has devotedly further developed in recent years.
Use synergies
For some time now, EMG has been consistently and growth-oriented focusing on synergies and partnerships in the respective sectors. The takeover of W&V contributes to this strategy. Together they now want to create an even more attractive portfolio of industry media, industry events and service offers that is tailor-made for the marketing and commerce industry.
Marco Parrillo, Managing Director of the Ebner Media Group, says about the takeover of W&V: “The W&V fits perfectly with the growth strategy of the Ebner Media Group. We want to be the central knowledge and networking hub for the communications industry and thus our brand portfolio is logical to add another topic along the digital value chain. “
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