Carrefour Property Campaign Sparks Controversy Over Targeting Local Population: EH Bai Reacts

The Carrefour Property campaign is over. It is the group itself which reports it after the EH Bai party and the mayor of Anglet Claude Olive were indignant. While the Basque coast is under tension, housing becomes a headache EH Bai denounced the advertising message: “The ocean as a second home“, clearly not intended for the local population according to them.

In a statement, Carrefour wants to ward off the controversy and specifies:For the sake of accessibility, Carrefour Property specifies that the price per m2 of the accommodation offered is lower than that of the real estate programs located nearby, in order to allow locals to become buyers. Also, according to our information to date, more than 80% of vacant homes marketed were to locals (or neighboring departments) and more than 50% intended for the main residence and/or pied-à-terre“.

A “localized and short” campaign

The ad campaign ran for three days along the coast – EH Bai

The advertising campaign in question consisted ofposters carried by bicycles between August 11 and 13, she was “localized and short“says Carrefour. The “Erreka” real estate program had already been talked about, because it is built on a former wild dump. In the same press release, the Carrefour group underlines that “all inert waste pollution treatment measures have been carried out in accordance with the regulations in force“.

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