Caroline Liault and her Mé-Mé: from Annecy to Japan, a world tour of drinks
Caroline Liault began her career in events in Annecy, in the world of skateboarding and snowboarding. Then, in her thirties, she resumed studies at Sciences Po Paris before launching her concept: Mé-Mé.
Indeed, drinks have always occupied a corner of his mind. After several months of traveling around the world and identifying natural ingredients, Caroline Liault started making iced tea. His goal was to create a healthy and natural drink, and it was achieved.
Mé-Mé works with fair trade producers but also with real know-how. The drinks are made from maple sap from Canada, birch sap from Finland and even matcha from Japan. The grape must comes from Ardèche, the only ingredient produced sustainably in France. Indeed, Caroline Liault promotes products that respect the land and the seasons, in their country of production.
Colorful Mé-Mé driven by Caroline Liault’s thirst for entrepreneurship
With highly marketed products and a very strong visual identity, Mé-Mé stand out from the competition. Initially designed for female athletes, not looking for performance but rather well-being, the Mé-Mé have attracted a wide audience. From surf clubs on the Atlantic side to luxury hotels, including local shops, Mé-Mé is everywhere.
Caroline Liault does not intend to rest on her laurels. Her thing is to undertake while leading her life:
“Nothing is impossible, you can be a mother with a baby and also start a business, you can do anything! »
So to find out everything about Mé-Mé, but also discover the ingredients and producers, it’s happening in this 32nd episode of the podcast 👇
The Culture Nutrition podcast, team work by Nutrikéo!
Did you know? This episode is part of the third season of our podcast! Since April 2022, Grégory DubourgCEO of Nutrikéo, meets women and men who are entrepreneurs in nutrition and stand out for their innovations and creativity in all our favorite sectors: food, nutraceuticals, health and pharmaceuticals, cosmetics, agriculture… Entrepreneurial journey , strategic vision, life story are on the menu of each of the exchanges, available here but also on your favorite platform 😉.
