At the end of this month, the Belgian Carlsberg Importers, the official importer of Danish beer in our country, will start the renewal operation ‘Ny Dawn’, Danish for ‘New Dawn’. The launch includes a complete rebranding of Carlsberg, including a new logo, new bottles, new glasses and most importantly: a new recipe. Remarkable: from now on you will no longer be served 5.5 percent alcohol in your glass of Carlsberg, but ‘only’ 5 percent. In addition to the classic lager, the non-alcoholic 0.0 was also renewed.
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