Supported by its media agency Carat (dentsu), chicken specialist KFC is launching the “KFC Origins” campaign to increase its notoriety and visibility.
This multimedia campaign supports the release of the new KFC brand film, produced by Havas Paris. Several activations are planned: a television launch that integrates multiple formats, supplemented by a programmatic VOL component on the YouTube, Twitch and Dailymotion video platforms. Social media are at the heart of the system through formats that aim to engage and work on interaction with the public through activations on TikTok and Snapchat.
A second wave is scheduled for mid-October focusing on “lifestyle” and will be distributed via a digital device and an OOH / DOOH poster campaign.
Carat has been the news agency of KFC since 2016.
