Berlin (ots) – With high innovative strength and powerful chemistry for professionals from industry as well as hobbyists, Caramba is one of the best-known and most trusted brands in Germany. In order to raise awareness among the younger target group, the traditional brand is using it for the first time in its company history Influencer Marketing. Together with the Berlin agency Buzzbird, the leading manufacturer of innovative specialty chemicals for cleaning, care and maintenance is implementing a campaign with the well-known DIY creator and Studio71 artist Jonas Winkler. Through his professional and passionate commitment, a younger target group is to be reached. The goal is to become digitally relevant, to be exactly where this younger target group is and to boost sales in the online shop. The dream team’s collaboration will start in late summer 2023.
Winkler is now using the Caramba products in his DIY YouTube videos (and shows how versatile, practical and high-quality they are to use. Every Wednesday, Friday and Sunday, the master carpenter and product designer imparts professional advice to his 383,000 YouTube subscribers and practical knowledge about DIY. The tutorials as part of the campaign are intended to convince not only hobby craftsmen but also young professionals of Caramba products.
Simon Thomassen, Head of Marketing Caramba: “We want to be perceived by young DIY enthusiasts and craftsmen with our products as an authentic and high-quality premium brand from Germany whose expertise you can trust. The cooperation with Jonas Winkler is ideal for this , because he enjoys a high level of credibility among our target group. Buzzbird gave us very good strategic and conceptual advice throughout the development process and we are excited about the results.”
Stefan Meyer, Senior Vice President Studio71 I Buzzbird: “Anchoring traditional brands in new, young target groups and carefully developing their image – this is what well-done influencer marketing can do more powerfully than almost any other discipline. And this is impressively demonstrated by the campaign for and with Caramba. Jonas Winkler clearly demonstrates to his followers how well the products work and what added value they have for users.”
Caramba was again named “Brand of the Century” by the weekly newspaper “Die Zeit” in 2022. In the first quarter of 2023, the traditional brand renewed its appearance, optimized the portfolio and launched a broad campaign. In order to make the relaunch a success and to build long-term brand awareness among the younger target group on social media, the Buzzbird team developed a creative concept in spring 2023, including planning up to and including 2024. Since Caramba also sells part of its portfolio via Amazon, the measures are also intended to benefit the shop there – primarily for the car care and DIY areas.
Click here for Jonas Winkler’s first YouTube video with “Caramba”:
Buzzbird
Buzzbird is a leading German full-service agency for influencer marketing. It offers brands and other agencies know-how as well as suitable solutions to plan and implement campaigns in a targeted manner – strategy, conception, implementation, evaluation and market research, all from a single source. The Buzzbird team works in Berlin for brands such as LinkedIn, Sky, Amorelie and others. Buzzbird is a wholly owned subsidiary of Seven.One Entertainment Group. Further information at www.buzzbird.de.
Studio71
Studio71, the global digital media and entertainment company of the ProSiebenSat.1 Group, specializes in the creation, production, distribution and marketing of digital content worldwide – mostly in collaboration with influencers. Studio71 has offices in the USA, Canada, Great Britain and Germany and distributes content from thousands of creators internationally on a daily basis on a wide range of platforms: from YouTube to Facebook to Instagram, TikTok, Snapchat, Pinterest and Twitch. In Germany alone, the market leader achieves a total monthly reach of up to one billion video views on YouTube alone. For media marketing, Studio71 cooperates with SevenOne Media, Germany’s leading moving image marketer. Further information at www.studio71.com/de
Press contact:
Press contact: Michael Benn, Eva Gradl Communications & PR Strategy, Digital & Sales Seven.One Entertainment Group phone: +49 (0) 89 95 07 – 1188, -1127 email: michael.benn@seven.one, eva.gradl@seven .one Seven.One Entertainment Group GmbH Medienallee 7 – 85774 Unterföhring www.Seven.One
Original content from: Studio71, transmitted by news aktuell
Presseportal-Newsroom: news aktuell GmbH
2023-09-12 07:46:17
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