Despite continuous challenges, the importer and wholesaler of “Audi” cars in Latvia and Lithuania, as well as the importer of “Volkswagen” cars in the Baltic States, showed stable growth in 2022. 9,281 cars were delivered to customers, which is 7% more than in 2021. “Moller Baltic Import” had a particularly successful year in the electric car segment. “Volkswagen’s” electric car market share in the Baltic States is 9.2%, occupying the 3rd place and growing sales figures of ID family models, while “Audi” is the leading “premium” class electric car brand in Lithuania and Latvia, with a 30% market share.
This year, with the production capacity returning to the usual mode, “Volkswagen” is planned to deliver at least 30% more new cars to customers than in 2022. Up to 75% of Volkswagens sold last year were T models or crossovers – “T-Roc”, “T-Cross” and “Tiguan”. In the strategy of the new model year, emphasis will be placed on electric cars – the modernized “ID.3” and the completely new “ID.7”. To illustrate its scale, the 2019 “Volkswagen ID” concept car was even demonstrated in Jurmala. “SPACE VISION”. The VW commercial vehicle department, on the other hand, has high hopes for the “ID Buzz” electric bus, which is already available for sale. As we learned in Jurmala, the plan is to take first place in the electric commercial vehicle segment. In 2022, Volkswagen’s commercial transport department delivered 1,257 new cars from the range of Caddy, Transporter and Crafter models to customers, thus ensuring a 9.7% market share in the Baltic States. The new “Amarok” pick-up truck had its Latvian premiere in Jurmala. Its pre-sale will open at the end of March, and the first cars will reach dealers in May.
But what did “Audi” do? “Audi” 2022 was a record year. 1,058 new cars of this brand were sold in Lithuania and Latvia, which is 33% more than a year earlier. In Latvia, “Audi” became the No. 1 brand in the premium electric car category and no. 2 brands in the entire electric car market, including volume brands. In Latvia, the most popular new “Audi” model in 2022 was the “e-tron” – 127 registered cars. In order to strengthen the status of the leading “premium” electric car brand, the importer “Audi” demonstrated the concept car “A6 Avant e-tron concept” in Jurmala, which is a brand new prototype of a four-wheel sports utility vehicle – of course also electric.
