Capture 4 Northeastern Major Cities, ‘D House Pattana’ Strategy

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‘Dee House Pattana’ shows 5-year mission (2021-2025) pinning strategy in 4 major cities of the Northeast! Pushing up to be the leader of real estate development in the northeast region, ‘Att Lert Rungporn’ calls for faith back After the stock price does not move With a growing income of ‘billion’

Even if only ‘Real Estate Developer ‘(Developer) Smaller in Maha Sarakham Province, but has an unusual connection in the area! Reflected through the amount of land (land bank) on hand that cost the price. ‘Very low ‘ Considered one of ‘Strengths’ of D-House Pattana Public Company Limited or DHOUSE Above competitors, big real estate The big ones who dare to fight in the area …

May such a charm ‘draw’ give ‘Big investors’ at ‘Giant Sia –Wichai Wachiraphong ‘ Take out 5,000,000 DHOUSE shares, representing 0.60% (as of October 22, 2020), while DHOUSE’s share price for the first day of trading (trading) is 0.61 baht per share, up 1.67%. ‘Highest point ‘(New High) 0.72 baht per share (26 Oct.) ‘Low ‘(New Low) 0.52 baht per share (13 Nov) with an average price of 0.56 baht

‘Note Lertrungporn Chief Executive Officer D-House Pattana Public Company Limited or DHOUSE Tell us a business model ‘Bangkok Business BizWeek’ listens that the company aims to be ‘Northeastern real estate developer ‘ (northeast) After being a leader in Maha Sarakham Province Reflecting the next 5-year investment plan (2021-2025), the company must have a real estate project to invest in ‘4 major provinces’ Of the Isan region that consists of Nakhon Ratchasima, Khon Kaen, Udon Thani, Ubon Ratchathani Which resulted in the company’s revenue tapping ‘Billion baht ‘

It is expected that at the end of 2021 there is an opportunity to see the company expand its investment in Khon Kaen Province. Which is the hometown province before going to do business in Maha Sarakham Province Expected at the end of next year to see a project from the present in the process of negotiating to buy land. And the next province will go to invest in Ubon Ratchathani Which is the wife’s hometown While Udon And Nakhon Ratchasima will be next

However, with the real estate business Rather fluctuate according to the overall economy At the meeting of the Board of Directors (Board) discussed whether they would like to invest in a condominium project for rent. And Community Mall With income from rental of commercial space Is a new investment portfolio that is created ‘Regular income ‘ (Recurring Income) By 2023 targeting the regular income portfolio of 20% under the condominium for rent of 1,000 rooms, although the margin from the rental condominium is not as high as it is built for sale. But it is considered to reduce the risk in the saddle of the economic slowdown. Including in the future, the company would like to establish a real estate agency By bringing condominium projects for rent into assets for sale

While the investment portfolio is created for sale Like a single house, commercial building, the company continues to operate Because it is a high proportion of income that Margin From the cost of land lower than competitors

He said that for 2021, the company plans to launch four new projects worth a total of 2,000 million baht, which is the largest investment size in Maha Sarakham Province. Divided into 2 projects approved by the Board of Directors (Board) worth 700 million baht: ‘project You Park ‘ Worth 600 million baht is a single house project Opposite Mahasarakham University Which will be officially opened for sale in the first quarter of 2021 and ‘Grand Biz Project 2 ‘ The value of 127 million baht is a commercial building phase 2 on more than 10 rai of land next to Phase 1, expected to sell the project in the second quarter of 2021.

While the other two new standards are about to seek approval from the board meeting in the first quarter of 2021, namely ‘project Mixed-use’ Worth 180 million baht, expected to open for sale in early 2022 and ‘River Condominium Project ‘ Worth 200 million baht, expected to be sold in the third quarter of 2022

Consistent with funding of 130.32 million baht, it will be used to develop real estate projects according to business plans and marketing plans. In Phruk Pirom Project, U Park Project and Grand Biz 2 Project of 60 million baht and used to repay loans from financial institutions amounting to 20 million baht to expand opportunities. And increase business competitiveness

‘Therefore, 2022 will see the growth of DHOUSE exponentially. From recognizing income from investment projects that have been gradually completed ‘

At present, DHOUSE has 4 projects under sale with a total project value of 1,063.32 million baht in the entire Maha Sarakham area, consisting of: 1. The Grand Residence Project with a project value of 282 million baht 2. The Grand Kha Project value 381.69 million baht, 3. Grand Biz project, project value 200.28 million baht, and 4. Prukpirom project, project value 199.35 million baht.

However, next year, the overall income has a chance to continue to grow from the year 2020 where the income has declined from the impact.The coronavirus outbreak New species 2019 (COVID-19) In the next year, the company recognized revenue from increased sales. At the same time, the trend of net profit margins is likely to increase to a range of 22-28% compared to the year 2020, an average of 22% due to the cost of raising funds to be listed on the stock exchange. But next year there will be no significant additional expenses.

As well as from the advantage that the company has lower land costs than competitors. This makes it possible to maintain or increase the net profit margin without affecting the competitiveness of other operators in the area of ​​Maha Sarakham Province. And has a policy to maintain the gross profit margin at 53-55% in 2019, the company has a net profit margin of 28.71% and a net profit of 40.71 million baht and for the first six months of 2020 the company has revenues of 46.78 Million baht with a net profit margin of 22.69% and a net profit of 10.62 million baht.

While overall operating results for 2020, revenue is expected to decline from 2019 due to the second half of the year, the outlook for the main customers’ beliefs has continued to improve since the past period was affected by the country’s closure measures (lockdown). To prevent the spread of COVID-19 In the current situation, customers have come back to pay more attention to the company’s housing subscription.

At the same time, many units have been transferred to customers. This makes the company believe that the overall income for the whole year 63 has a chance to grow more than the target of 154.79 million baht or equivalent to a growth rate of almost 10% compared to the previous year with revenue of 141.82 million baht.

As of the end of the third quarter of 2020, the company has the total number of residential transfers in the project totaling 22 units, divided into The Grand Residences 8 Units, The Grand Canal 9 Units and The Grand Biz. 5 units worth more than 70 million baht and have sales pending transfer recognized as revenue (backlog) worth 58 million baht, consisting of the Grand Residence 2 units project, The Grand Canal 2. The Grand Biz is 5 units and Phruk Pirom 9 units and in the fourth quarter of 2020 expected to start the transfer of the Phruk Pirom project. It can help drive sales and transfers continuously.

‘The overall economy of Maha Sarakham Province tends to expand steadily due to being a city of education with many students and related personnel. Cause trade Investing in the business sector As a result, the demand for real estate has increased as well. And because Mahasarakham is a province that does not rely on tourism As a result, the confidence of consumers is sound. And still have purchasing power ‘

Last ‘Note ‘ Conclude that According to strategic planning during 3-5 years, aiming to become one of the leaders of property developers in the Northeast Because apart from project development in Maha Sarakham Province And expansion to major cities in other provinces With high growth potential

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