Capital Bra poses in the new Adidas Jersey. image: screenshot / Instagram
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Capital Bra presents new away kit for the national team
Adidas has presented the new away jersey for the German national team. The sports manufacturer used the Berlin rapper Capital Bra as a model. “Bratans and Bratinas give you the new adidas dfb team away jersey!” Wrote the musician yesterday and posted a picture of him standing in an Adidas outfit with a vintage bike in a warehouse.
A completely black jersey has not existed for eleven years. The traditional Adidas stripes are retained on the jersey. The manufacturer’s logo, the DFB coat of arms with the federal eagle and the four stars for winning the world championships can be found on the shoulders – all in anthracite gray. The sleeves end in black, red and gold details. There are black trousers and socks to match the outfit.
The fans celebrate the new shirt
Capital Bra posted a picture of himself in the new dress and a video in his story, in which he shows how well the shirt suits him. With success, because the fans like it: “You look fresh from Bratan”, commented one user. Adidas also showed a video from the rapper on Instagram.
Jürgen Rank, Senior Design Director at Adidas, explains the design: “The jersey exudes self-confidence and elegance. In the DFB context, it also stands for authenticity”
Capital Bra is part of an influencer campaign by Adidas
The jersey will be used for the first time on March 25 in the first World Cup qualifier. The national team takes on Iceland.
The usual elaborate presentation of the new jersey will not take place this time due to the corona virus. The sporting goods manufacturer uses well-known influencers to advertise itself – Capi has recently also been part of the team. Other personalities who represent the Adidas brand are for example the singer Jisoo, Kylie Jenner and Kanye West.
(lfr)
