Bronze lion statuette within the class Direct from the world’s largest exhibition of selling creation Cannes Lions she obtained Czech Affiliation of Insurance coverage Firms together with businesses McCann Prague a Hero & Outlaw for the implementation of the second 12 months of the initiative Nationwide No Rush Day. Identical to final 12 months, it drew consideration to accidents attributable to extreme velocity by involving quite a few companions, media, establishments and sports activities matches. The Nationwide No-Hurry Day came about on April 3 and culminated within the stopping of the Prague Astronomical Clock and the 138 chimes of its demise bell, which commemorated the pointless victims of site visitors accidents attributable to extreme velocity.
The Nationwide Day adopted up on a profitable mission with out haste 13 minutes. For that, ČAP and McCann with Hero & Outlaw took the Silver Lion within the Cannes Lions competitors in 2022, after which received bronze in 2023 for the primary 12 months of the Nationwide Day With out Rush. The second 12 months of the occasion has an opportunity to achieve the class this 12 months on the promoting pageant in Cannes Model & Activation, the place she made it to the shortlist. The aim of the marketing campaign was to as soon as once more encourage the general public to consider the risks of extreme velocity and haste behind the wheel.
They mentioned about this 12 months’s bronze from Cannes
To win one Cannes Lion is a dream, to have three is euphoria. An enormous thanks goes to all of the businesses and companions who participate within the Nationwide Day with out haste, as a result of due to them this annual occasion is gaining recognition not solely right here, but in addition in Europe. On this method, the exercise proves that due to efficient and inventive communication, we will resolve urgent problems with our society, similar to hurry and quick driving. Even a single life saved on the highway is significant, and that’s the reason we need to proceed this exercise.
Milada Veselá, head of the communication and schooling division of the Czech Insurance coverage Affiliation
The campaigns of the Czech Insurance coverage Affiliation usually are not centered on costs, however on actual subjects. They need to be seen, they need to be talked about and they need to change behaviour. With this in thoughts, we welcome the “Cannes hat trick” and the success of the long-term marketing campaign 13 minutes, as a novel success of Czech promoting and a affirmation that non-traditional and inventive promoting has the best influence.
Aleš Brichta, inventive director of McCann Prague
Surveys present that it’s vital to speak these subjects usually. That is additionally why we imagine that our platform Nationwide Day With out Rush will save lives yearly, even past the borders of the Czech Republic. Necessary awards like this may additionally assist us to do that, which verify how essential long-term and well-thought-out work with the model is.
Vítězslav Štrobl, inventive director of McCann Prague
The variety of concerned companions, the media, and even negotiations with town and the administrator of the astronomical clock, and all of this directed into at some point, are extraordinarily tough challenges. We handle to handle them primarily thanks to 2 issues: everlasting enthusiasm for the countless prospects that PR, or fairly communication as such, gives us, after which the completely clear that means and perspective that our cooperation with the Czech Affiliation of Insurance coverage Firms pursues. Whether or not it considerations transport or different subjects.
Denisa Ladka Morgensteinová, workforce chief Hero & Outlaw
