VRT spokesperson Hans Van Goethem says that “Canvas is the channel par excellence that dares to experiment with formats”. But: “After the first series, you also have to dare to evaluate in terms of reach and social impact. With an average of 39,265 viewers, good for 2.4 percent market share, the reach of “Moped at sea” was unfortunately far too low. Even with postponed and online viewing, this figure hardly increased. Then you have to dare to draw conclusions. We’re going to use our resources to find another format.”
Van Goethem: “At the VRT we will not let go of the book. There is already a lot in the pipeline for the coming months.”
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