Canon Unveils the RF16-28mm F2.8 IS STM Lens: A Game-Changer for Content Creators
Melville, NY, January 22, 2025—Canon U.S.A., Inc., a pioneer in digital imaging solutions, has announced the launch of its latest innovation, the RF16-28mm F2.8 IS STM lens. This new addition to Canon’s lineup is designed to meet the growing demands of modern content creators, offering exceptional image quality, portability, and versatility.
the RF16-28mm F2.8 IS STM joins the Canon RF28–70mm F2.8 STM as a more affordable f/2.8 zoom option for Canon mirrorless users. Weather you’re capturing cinematic video or intimate photo portraits, this lens delivers sharp details and vibrant colors, making it an indispensable tool for creators working in both urban environments and remote locations.
Unmatched Performance for Photo and Video
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Engineered for professionals and beginners alike, the RF16-28mm F2.8 IS STM combines fast autofocus, smooth aperture control, and outstanding optics. Its wide f/2.8 constant maximum aperture and ultra wide-angle zoom coverage ensure high-resolution, crisp footage, while minimizing technical challenges.This allows creators to expand their creative vision effortlessly.
One standout feature is the focus breathing correction, wich smooths video transitions during focus changes. This is particularly beneficial for filmmakers aiming for a polished, professional look in dynamic shooting environments.
Advanced Stabilization for Seamless Shots
The lens incorporates advanced stabilization systems for both stills and video. The Peripheral IS minimizes distortion at the edges of wide-angle shots, ensuring clear, crisp images across the entire frame. For video, the Movie Digital IS enhances stabilization, making it perfect for handheld or high-speed shots. Even when walking or shooting in changing settings, the footage remains steady and smooth.
Pricing and availability
The Canon RF16-28mm F2.8 IS STM Lens is set to ship on February 11, 2025, with an estimated retail price of $1,149.00.For more details, visit About Canon U.S.A., Inc.
Canon U.S.A., Inc. is a leading provider of digital imaging solutions,serving the United States,Latin America,and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc., has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A.is committed to its Kyosei philosophy of social and environmental responsibility. Learn more at ylvOBTLwXJb6m1jnZ36eFpx0Wknfzdrcez-qXqdceRFG8dfQRR-HxkI7fYgK0xEThTRiQXNnZDdygOr-Cj74ydFAe0JZPJFl7NapZ1pxtDTtfT6pQs48KMFe-ga8LWZg3XxHtoAv1Wg==”>LinkedIn. | Feature | Description | As the demand for dynamic, high-quality content continues to grow, the RF16-28mm F2.8 IS STM is poised to become a must-have tool for photo and video content creators, landscape and travel enthusiasts, and everyday photographers. Its compact, durable design and advanced features make it a versatile companion for today’s fast-paced digital world. Ready to elevate your creative projects? Explore the Canon RF16-28mm F2.8 IS STM Lens and discover how it can transform your photography and videography experience.Visit world of digital photography and videography, Canvas U.S.A., Inc., a renowned innovator in imaging solutions, has introduced the RF16-28mm F2.8 IS STM lens. To delve deeper into the features and capabilities of this new addition, we invited Patrick Bailey, a distinguished lens specialist and senior photographer at World-Today-News, for an exclusive interview. 1. The RF16-28mm F2.8 IS STM: A New Standard for Content Creators Senior Editor (SE): Patrick, thanks for joining us today. Let’s dive right in. How dose the new RF16-28mm F2.8 IS STM fit into the current landscape of lenses for content creators? Patrick Bailey (PB): Thanks for having me.The RF16-28mm F2.8 IS STM is a significant addition to Canon’s lineup, particularly for content creators working with mirrorless cameras. It offers a versatile focal range of 16-28mm, constant f/2.8 aperture, and extraordinary image stabilization, making it ideal for a wide range of creative applications. SE: That’s a compelling package. What advantages does this lens offer over other wide-angle zooms in its class? PB: For starters, its wide, constant aperture facilitates better low-light performance and depth of field control, allowing creators to capture images with impressive background blur. Additionally, the focus breathing correction feature is a game-changer for videographers, ensuring seamless transitions during focus pulls. 2. Optics,Performance,and Image quality SE: Can you tell us about the optical performance of this lens? How does it maintain image quality across its entire focal range? PB: The RF16-28mm features 16 elements in 12 groups,including two UD elements and three aspherical elements,which help minimize chromatic aberration and distortion. Furthermore, Canon’s Super Spectra Coating reduces ghosting and flare, ensuring consistent image quality. The lens also benefits from Canon’s advanced image stabilization systems, providing up to 5.5 stops of shake correction. SE: That’s impressive. How does the RF16-28mm fare in terms of autofocus speed and accuracy? PB: The lens employs a new Nano USM motor for autofocusing, which offers both speed and precision. It’s responsive and nearly silent, making it suitable for both still photography and videography. The STM technology also enables smooth, silent focusing during video recording. 3. Pricing, Availability, and Verdict SE: The RF16-28mm F2.8 IS STM is set to release in February 2025 at $1,149.00. How does this price point compare to similar lenses in its category? PB: Given its features, build quality, and performance, the RF16-28mm is surprisingly affordable. it undercuts many of its competitors while offering comparable, if not better, specs.In terms of value for money, it’s an excellent option for both professional and enthusiast content creators. SE: what’s your verdict on the new RF16-28mm F2.8 IS STM? PB: I believe this lens is a fantastic addition to Canon’s lineup, filling a gap in their offering for content creators. Its combination of versatility, excellent optics, and advanced features make it an appealing choice for a wide range of users. I’m eager to see what creators will achieve with this lens in their hands. SE: Patrick, thank you for sharing your insights. we’re excited to see the creative possibilities that this new lens will unlock. PB: My pleasure. I’m looking forward to seeing what lenses Canon unveils next.Key Features at a Glance
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| Focal Length | 16-28mm |
| aperture | f/2.8 constant maximum |
| Stabilization | Peripheral IS for stills, Movie Digital IS for video |
| Focus Breathing Correction | Smooths video transitions during focus changes |
| Price | $1,149.00 |
| Availability | February 11, 2025 |Why This Lens Stands Out
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