Very common in Anglo-Saxon countries, the can of wine is struggling to develop in France. However, according to a recent survey, 72% of French people would like to try the experience.
Wine in a can, it may seem surprising, but yet it is rather common in Anglo-Saxon countries, especially in the United States. But in France, wine country, it is very rare to see someone with a can of Côtes-de-Nuits, or Saint-Émilion, in their hand.
But according to a recent survey, carried out by OpinionWay, 72% of French people are curious to try canned wine, and this even rises to 85% among 18-24 year olds. However, among wine professionals, we remain skeptical: “It does not surprise me that consumers are curious, but that does not mean that they will buy cans of wine regularly”, explains Adrien Tirelli, wine merchant at La Route des Vins, in Dijon.
In addition, the bottles are essential for the wine to evolve: “The can is a limiting factor. I prefer to work in a manner with bottles”adds this wine merchant.
The can of wine is very popular in the United States, with nearly 900 different references. But in France, this trend does not exist: “I do not remember having seen a can of wine in France. And for Burgundy wine even less”, reflects Adrien Tirelli.
This survey was commissioned by the master winegrowers of Saint-Tropez, who have just put cans of rosé on sale. A poll that caused a lot of reaction on social networks.
It’s a betrayal to France to drink wine from a can
— Footstade 2 (@Footstade2) February 15, 2022
72% of French people are therefore in favor of promoting alcohol to young people. France is not the USA, we have a culture, rituals, traditions and it is not this one.
— Hardcontact (blocked by Shiappa, Benalla, Balkany) (@Hardcontacts) February 15, 2022
Already drinking wine in a plastic glass is borderline an aberration but then there 😭
– Gabin85 (@ gabin85_) February 15, 2022
Despite this, some winegrowers have decided to try the experiment, this is the case of Benoit Borderie. This winemaker from Château Poulvère has decided to sell his Bergerac in a can: “We wanted to offer this format for reasonable drinks of 1 or 2 glasses”.
These cans contain 25 cl of wine, which corresponds to two doses of alcohol. 23% of respondents attach importance to this capacity while 19% like its practicality.
However, nothing to worry about for the most fervent defenders of the traditional bottle of wine. The first motivation to try the can is curiosity, 40% of regular consumers are intrigued by this novelty.
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