This Tuesday, CANAL+ formalized the acquisition of the TV rights of the Saudi Pro League, the Saudi Arabian football championship for the next two seasons, namely 2023-2024 and 2024-2025.
In recent months, Saudi Arabia has accelerated the pace regarding the development of its football championship. After the arrival of Cristiano Ronaldo last January, many players signed often very lucrative contracts. Besides Portuguese, the Roshni Saudi League (RSL), name of the championship with the Naming, welcomes Karim Benzema, N’Golo Kante, Seko Fofana, Sadio Mane, Roberto Firmino, Edouard Mendy, Ryad Mahrez, Allan Saint-Maximin, Kalidou Koulibaly, Sergej Milinkovic-Savić, Ruben Neves, etc.
Enough to arouse the interest of broadcasters around the world. For England, Germany and Austria, it was the DAZN streaming platform that won the bet according to the Daily Mail. A one-year contract valued at $500,000. International TV rights of the Saudi championship which are marketed by the agency IMG.
In details, the contract signed by CANAL+ concerns France as well as the African zone. The 2023-2024 season of the RSL starts this Friday August 11 for the 18 clubs. The main clubs are Al-Ittihad, Al Nassr, Al Hilal or encore Ah Ahli. 4 clubs that have been 75% owned by the Saudi Arabian Public Investment Fund (PIF) for a few weeks.
2 matches per week on CANAL+ antennas
In France, CANAL+ will broadcast 2 meetings per week exclusively on its antennas. “The most beautiful goals and the strongest images will be broadcast each week within the emblematic programs, on myCANAL as well as on the sports accounts of the CANAL+ social networks” adds the encrypted string to its statement. “With the prestigious UEFA Champions League, the Premier League, D1 Arkema, Ligue 1 Uber Eats and now the Saudi Pro League, football is played on CANAL+ at the start of the school year”. An acquisition which thus allows CANAL+ to offer in its offers (the subscription offer to CANAL+SPORT is currently on sale at €25.99 per month for a year) content that will arouse the curiosity of football fans.
For Saudi Arabia, the massive arrival of top players in its national championship is part of the vast plan to invest and privatize sports clubs presented in June. The country wants foster investment opportunities in Saudi sportsstrengthen the professionalism, governance and financial viability of sports clubs and improve their competitiveness and infrastructure.
Be in the TOP 10 of championships and value it at 2 billion euros in 2030
Above all, Saudi Arabia wants to make its football league, the Saudi Pro League, one of the ten best in the world.
The announced objective is to increase the commercial revenues of the Saudi league from 450 million riyals in 2022 (approximately 112 million euros) to more than 1.8 billion riyals per year or approximately 450 million euros, in 2030. With the will of thus valuing the Roshn Saudi League at more than 8 billion riyals in 2030, or 2 billion euros.
“We are very happy to be able to offer this brand new football championship exclusively for CANAL+ subscribers. The Saudi Pro League brings together a line-up of prestigious players that we can find every week on our channels and on our shows like Canal Football Club.” precise Thomas Sénécal, Sports Director of the Canal+ Groupin the press release. “We look forward to following the biggest international stars: Golden Ball winners Karim Benzema and Cristiano Ronaldo, world champion N’Golo Kanté and Sadio Mané in this developing championship. »
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