The tech giant still in legal proceedings. The Canadian Competition Bureau is suing Google for anti-competitive practices in the online advertising market, an area which has already earned it prosecution in other countries, the watchdog announced on Thursday.
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After an investigation, the Bureau concluded that the American group, which is the largest provider of Internet advertising technology in the country, abused its dominant position by adopting “ behavior aimed at guaranteeing the maintenance and consolidation of its commercial power ».
Distorted competition
Google constrains its competitors to use its own ad technology tools », et « distorts the competitive process », Explains the competition office in a press release.
For its part, the American group explained that the complaint “ ignores intense competition, where ad buyers and sellers are spoiled for choice » and said to himself “ ready to plead his case in court ».
The Competition Bureau opened this investigation in 2020 to examine whether the search engine giant had engaged in anti-competitive practices in the online advertising sector, and expanded the investigation to include advertising services. advertising technology from Google, earlier this year.
Other open procedures
The Californian group is currently before the courts in the United States also for abuse of a dominant position in this sector, through a lawsuit brought by the American Department of Justice. This is the second major legal front in the United States for the technology giant.
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In another trial, a jury in a federal court in Washington has already found Google guilty of anti-competitive practices in Internet search. Google’s advertising practices are also the subject of investigations or proceedings in the United Kingdom and the European Union.
(With AFP)
