NASCAR Expands Media Rights in Canada with Bell Media and REV TV Partnerships
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NASCAR is revving up its presence in Canada, its largest international market, with a series of groundbreaking media rights deals. The sport has deepened its decades-long partnership with Bell Media while welcoming REV TV as a new broadcast partner. these agreements ensure that Canadian fans will have unprecedented access to NASCAR’s thrilling races, including the NASCAR Cup Series, NASCAR Xfinity Series, and, for the first time, the NASCAR Craftsman Truck Series.
A New Era for Canadian NASCAR Fans
For the first time, Bell media will serve as the exclusive Canadian home for all three of NASCAR’s national series. This expansion includes the addition of the NASCAR Craftsman Truck Series to its existing coverage of the NASCAR Cup Series and NASCAR Xfinity Series.Races, along with practice and qualifying sessions, will be broadcast across Bell Media’s linear and digital platforms, including CTV, TSN, USA Network, and TSN+.
“We’re thrilled to extend our long-running partnership with Bell Media and look forward to bringing REV TV on board,” said Nick Skipper, NASCAR Managing Director of Media Strategy. “Both are top-class partners that will help us best serve our passionate Canadian fan base across all of our racing series and continue to grow the sport in this important market.”
Bell Media’s commitment to motorsports is further highlighted by its acquisition of additional rights to the NASCAR Canada Series and ARCA Menards Series. This move underscores the network’s dedication to delivering world-class racing content to canadian audiences.
REV TV: A New Home for Canadian Motorsports
Joining the lineup is REV TV, which will serve as the host broadcaster for the NASCAR Canada Series.The network will be the exclusive English-language home for all live and/or first-airings of the series, producing races, highlights, and supplemental content. REV TV will also broadcast the full suite of NASCAR international series races,including events from Mexico,Brazil,and Europe,as well as the ARCA Menards Series.
“As Canada’s home for motorsports and motoring, we are thrilled to have Canada’s premier motorsports series, the NASCAR Canada Series, as a part of our diverse programming lineup,” said Mike Garrow, CEO of REV TV. “We are eager to present Canadian fans their homegrown heroes in new and exciting ways, alongside NASCAR’s other global series.”
A Season Packed with Action
The 2024 NASCAR season promises to be one of the moast exciting yet. The NASCAR Cup series kicks off with the Cook Out Clash at Bowman Gray on February 2nd,followed by the iconic DAYTONA 500 on February 16th. Meanwhile, the NASCAR Canada Series will begin its season at Canadian Tire Motorsport Park in Bowmanville, Ontario, on may 18th.
Key Highlights of the 2024 NASCAR Season
| Event | Date | Series |
|——————————-|——————–|————————–|
| Cook Out Clash at Bowman Gray | February 2nd | NASCAR Cup Series |
| DAYTONA 500 | February 16th | NASCAR Cup Series |
| NASCAR Canada Series Opener | May 18th | NASCAR Canada Series |
What This Means for Canadian Fans
these media rights deals mark a significant milestone for NASCAR in Canada. By partnering with Bell Media and REV TV, the sport is ensuring that Canadian fans have access to a comprehensive lineup of races and related content. Whether it’s the high-octane action of the NASCAR Cup Series or the grassroots excitement of the NASCAR Canada Series, there’s something for every motorsports enthusiast.
“Our long-standing, successful partnership with NASCAR underscores Bell Media’s dedication to bringing world-class motorsports to Canadian fans,” said Shawn Redmond, VP of Bell Media Sports. “With the addition of the NASCAR Craftsman Truck Series bringing even more dynamic content to our platforms, we’ll continue to showcase the energy and intensity of NASCAR to our passionate fans all season long.”
Stay Tuned for More
As the 2024 season approaches, Canadian fans can look forward to an unparalleled viewing experience.Whether you’re tuning in on CTV, TSN, or REV TV, the thrill of NASCAR is just a click away. Don’t miss a moment of the action—mark your calendars and get ready for a season filled with speed, strategy, and unforgettable moments.
For more updates on NASCAR’s 2024 season, visit NASCAR’s official website.
NASCAR’s Canadian Expansion: A New Era with Bell Media and REV TV
NASCAR is accelerating its presence in Canada, its largest international market, through groundbreaking media rights deals with Bell Media and REV TV. These partnerships will bring Canadian fans unprecedented access to NASCAR’s most exciting races, including the NASCAR Cup Series, NASCAR Xfinity Series, and, for the first time, the NASCAR Craftsman Truck Series. Joining us today is motorsports expert James Carter to discuss what this means for Canadian fans and the future of NASCAR in Canada.
The Importance of NASCAR’s New Media Partnerships
Editor: James, these new media deals with Bell Media and REV TV are a big deal. What dose this mean for NASCAR’s growth in Canada?
James Carter: It’s a monumental step for NASCAR in Canada. Bell Media has been a longstanding partner, but this expansion—including the addition of the Craftsman Truck Series—shows NASCAR’s commitment to its Canadian fan base.REV TV’s inclusion as the exclusive broadcaster for the NASCAR Canada Series is also a game-changer. It ensures that Canadian fans have a dedicated platform for their homegrown racing heroes. Together, these partnerships solidify Canada’s position as NASCAR’s most critically important international market [[2]].
REV TV’s Role in Amplifying Canadian Motorsports
Editor: REV TV is now the go-to channel for the NASCAR Canada Series.How does this benefit Canadian motorsports enthusiasts?
James Carter: REV TV is Canada’s premier motorsports network,and this partnership elevates its role significantly.By becoming the exclusive English-language broadcaster for the NASCAR Canada Series, REV TV will bring fans live races, highlights, and behind-the-scenes content. Additionally, REV TV will broadcast international NASCAR events from Mexico, Brazil, and Europe, offering a truly global racing experience.This move is a win for Canadian fans who can now follow both local and international racing on a single platform [[3]].
What Canadian Fans Can Expect in 2025
Editor: With the 2025 season approaching, what should Canadian fans look forward to?
james Carter: The 2025 season promises to be one of the most exciting yet. NASCAR’s flagship event, the DAYTONA 500, will kick off the season in february, while the NASCAR Canada Series will begin at Canadian Tire Motorsport Park in May. With Bell Media and REV TV covering these events, fans will have unparalleled access to every lap, pass, and pit stop. This is a golden opportunity for Canadian fans to connect with the sport on a deeper level [[1]].
The Future of NASCAR in Canada
Editor: How do you see these partnerships shaping the future of NASCAR in Canada?
James Carter: These deals are a clear signal of NASCAR’s long-term commitment to Canada.By partnering with Bell Media and REV TV, NASCAR is ensuring that Canadian fans have a comprehensive and accessible viewing experience. This will not only retain existing fans but also attract new ones, further growing the sport’s popularity in Canada. It’s an exciting time for motorsports in this country, and the future looks incredibly shining.
Closing Thoughts
Editor: Thank you, James, for sharing your insights.It’s clear that NASCAR is taking bold steps to engage its Canadian audience, and fans have a lot to look forward to in the coming seasons.
James Carter: Absolutely! Canadian fans are in for a treat, and I can’t wait to see how these partnerships unfold. Whether you’re a lifelong NASCAR fan or new to the sport, 2025 is going to be an unforgettable year.
