Makro’s concept is similar to that of deeleenkoe.be, a success story in which you order part of a cow living in Belgium online. Only when the animal has been ‘completely sold’, the animal is slaughtered and the ordered côte à l’os, the chopped steak and shanks are delivered to your home. “At Makro we surf the popular wave of group purchases and short chains,” says Blomme. “In reality you buy half a cow, 180 kilos of beef in 13 different cuts. The packages are vacuum packed so that you can easily order and distribute among friends, neighbors and colleagues. ”
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