Companies around the world are still trying to figure out how to integrate AI into their business models, and for some industries, like music and comics, the rise of AI is already a business risk, thanks to copyright infringement cases.
But there is one sector where the benefits of increasing artificial intelligence are clear, that is the gaming sector, according to a report article published by the British newspaper “Financial Times”.
The report shows that artificial intelligence He played a role in the gaming industry long before the decline of recent years. In early 2020, Sony’s technology was already used to create an artificial intelligence agent that could beat the best drivers in the world. -world in the game Gran Turismo on PlayStation.
But the artificial intelligence being added to today’s latest games will have a more direct impact on game companies’ bottom lines, as it will reduce the huge budgets historically required to develop each new game, which according to the newspaper.
Gamers want really high-quality visuals and immersive gaming experiences. This requires a lot of time and resources, and multi-million dollar budgets for game developers and creators.
This is the case so far. Chinese gaming companies have been pioneers among their global peers in using artificial intelligence tools to dramatically improve game development.
- Tencent, China’s largest gaming group, has used AI generation technology, which helps game developers quickly generate animations and create realistic 3D backgrounds and scenes for games.
- Other AI decision tools are also used to determine game development, simulate gameplay, and create game missions and scenarios.
- The country’s second largest group, NetEase, has also started using generative AI to improve game development across design, planning and coding tasks.
This means more time for game developers to focus on video game story lines, game character development, dialogue, setting details, and the backstory of the game world – something that cannot be done at a professional level with AI.
This should also allow for faster and cheaper games to be released. This in turn means more game releases each year, reducing the risk of loss from a single failure, as well as reducing the need to rely on a few older titles for revenue.
So far, China’s $40 billion gaming sector has had a good year. Tencent continues to receive profits from its Dungeon & Fighter Mobile game, which has maintained its position as the top game in China.
Hong Kong-listed Tencent shares have risen by more than a quarter this year, easily outperforming the Hang Seng index. The AI-powered boom will be good news for investors and games alike, according to the report.
An unprecedented revolution
Speaking to the “Eqtisad Sky News Arabia” website, G&K’s Management Sciences and Information Technology Consultant, Assem Jalal, confirmed that artificial intelligence is driving an unprecedented revolution in the gaming industry, giving it is reshaping how games are developed and how players experience them.
Jalal explained that artificial intelligence contributes to the acceleration of game development processes and increases the level of graphics quality to unprecedented levels. He also emphasized the role of artificial intelligence in simulating realistic interactions, which enhance the realism of games and create more engaging experiences.
He noted that the AI It enables the development of dynamic and refreshing gaming experiences, as it can generate new levels and characters that adapt to the player’s style in real time, adding an element of surprise and surprise to all events..
In terms of customization, Jalal emphasized that artificial intelligence allows each player to provide a unique gaming experience, by analyzing their behavior and preferences to provide content that matches their specific interests. , which increases the enjoyment of playing and ensures a fair challenge.
Jalal discussed the impact of artificial intelligence on the economics of games, noting its role in managing economic systems within the games industry, developing marketing strategies, as well as its vital role in detecting and preventing fraud in multiplayer games.
Concluding his speech with the “Eqtesad Sky News Arabia” website, Jalal emphasized that artificial intelligence represents a transformative force in the gaming industry, anticipating more amazing developments in the future, which leads to more immersive, interactive and personal gaming experiences.
Business games on the
For his part, a technological development expert, Hisham Al-Natour, confirmed that artificial intelligence It creeps into every aspect of our lives, from the simplest devices to the most complex, and its profound impact on the gaming industry cannot be ignored.
He explained in special statements to the website “Eqtisad Sky News Arabia” that the AI It effectively contributes to the regeneration of this industry through several key axes: It generates new content, including unique characters, branding stories and dynamic game levels, making the gaming experience more personal for each player. It also improves the player experience by analyzing their behavior to provide personalized challenges, adding depth and excitement to the game.
Al-Natour pointed out that artificial intelligence plays a vital role in developing visual and audio assets, which accelerates the design process and reduces the time and effort spent. In addition, it can improve game performance by improving the efficiency of game engines, allowing more complex games to run on less powerful hardware.
Al-Natour emphasized that artificial intelligence ensures the quality of games by finding errors and improving the quality of the final product, and also contributes to the development of more realistic non-playable characters (NPCs), which to the realism and interactivity of the game. .
Artificial intelligence also provides a personalized gaming experience for each player by generating interactive stories that match their preferences, and expands the audience by supporting multiple languages. This is in addition to its role in improving the game development process by analyzing player performance and providing new tools for game design.
At the end of his speech, Al-Natour pointed out that the development of artificial intelligence promises more innovations in the gaming industry, especially with advances in technologies such as virtual reality. He confirmed that many Arab countries have started investing heavily in this area, which shows a promising future for this industry in the region.