Cameroon :: The 2024 Budget of Crtv: Strengthening Digital Adaptation and Maintaining Content Quality :: Cameroon
The Cameroon Radio and Television Office (CRTV) plans a budget estimated at nearly 29 billion FCFA for the year 2024, as announced by the chairman of the board of directors, René Emmanuel Sadi, at the close of the 59th ordinary session, December 28, 2023.
At the end of this meeting, which took place in Mballa 2, two major areas were discussed: CRTV’s strategic plan for the next three years and the examination of its budget. René Emmanuel Sadi underlined that the previous year had been marked by the satisfaction of CRTV in its role, despite a difficult international and national economic context.
For the year 2024, CRTV will have a budget slightly lower than that of 2023, with an allocation of approximately 28 billion 840 million FCFA, thus recording a decrease of 3.12%. The chairman of the board of directors explained this reduction by pointing out the effects of the global economic situation on the institution.
Furthermore, the budget of the CRTV Marketing and Communication Agency (CMCA) is also being revised downwards. The office’s integrated advertising agency will operate with just over 4 billion FCFA in 2024, down from the 6 billion 400 million FCFA allocated in 2023.
However, CRTV has already drawn up its roadmap for the years to come, focusing in particular on digital to improve its revenues. The public channel’s priorities for 2024 include improving the content offering, acquiring more suitable equipment and accelerating the digitalization process.
In this regard, CRTV’s strategy focuses on adapting to technological developments and public expectations. This orientation towards digital aims to strengthen CRTV’s online presence, while maintaining the quality and diversity of the programs broadcast.
In conclusion, despite budgetary adjustments, CRTV is determined to invest in its future by capitalizing on digital advances to respond to current and future challenges in the media landscape, while preserving the quality of its content for its loyal and demanding audience.
