Fashion powerhouse Calvin Klein is making a triumphant return to the New York retail scene with a brand-new flagship store slated to open in 2025. This exciting growth follows the successful launch of their Paris flagship in June 2024, signaling a strategic expansion into key global markets.
The 7,294-square-foot store will be located in the heart of SoHo at 530 Broadway, a historic building recently renovated by real estate development firm Shvo.”We anticipate opening the store by the end of 2025,” a company representative stated.
Built at the turn of the 20th century, 530 Broadway is a landmark property, originally comprising three adjacent structures on SoHo’s coveted corner at Broadway and Spring.
further details about the store’s design and offerings will be revealed closer to the opening date.
This marks a significant return for Calvin Klein to Manhattan. The brand previously operated a flagship store for its Collection line at 654 Madison Avenue, which opened in 1995. That 20,000-square-foot space, designed by renowned architect John Pawson, was a minimalist masterpiece, featuring clean lines, functional furniture, and a monochromatic color palette. It was considered a groundbreaking retail concept at the time.
The Madison Avenue flagship closed abruptly in 2019 after a dramatic change by artist Sterling Ruby in 2017. Ruby’s installation, which coincided with raf Simons’ tenure as chief creative officer, featured bright yellow walls, industrial scaffolding, and soft, tie-dye fabric sculptures, creating a stark contrast to Pawson’s original design.
With the upcoming SoHo flagship, Calvin klein is poised to once again make a bold statement in the New York retail landscape.
Calvin Klein has made a bold statement in the heart of Paris with the opening of its frist global flagship store on the iconic Avenue des Champs-Élysées. The expansive 6,500-square-foot,three-story space is a testament to the brand’s ambition to solidify its position as a leading lifestyle brand.
The store, which opened its doors in June, offers a complete Calvin Klein experience, showcasing the full range of apparel for both men and women, along with accessories like eyewear and fragrance. A dedicated floor for underwear and loungewear, the largest of its kind in Europe, highlights the brand’s commitment to this core category. swimwear and sportswear are also prominently featured.
This parisian flagship is more than just a retail space; it’s a carefully curated expression of Calvin Klein’s vision. As reported by WWD, PVH, the parent company of Calvin Klein, aims to strengthen the brand’s identity as a lifestyle brand. In 2023, Calvin Klein generated approximately $3.9 billion in revenue for PVH.
“Klein’s Paris flagship is bathed in shades of white and cream, with pink wood and stainless steel accents. It’s the expression of Klein’s new “Chalk” concept, that’s intended to convey the brand’s clean, modern and minimalist aesthetic.”
The “Chalk” concept, which emphasizes a clean and minimalist aesthetic, was first tested in smaller stores in Düsseldorf and Rome before being unveiled in its full glory in Paris.
Adding to the excitement surrounding the flagship, Calvin Klein appointed former The row designer Veronica Leoni as creative director for Collection in May. Leoni’s debut collection will grace the runway in February 2025 for the fall season,and the Paris flagship will be the first to showcase this highly anticipated line alongside the brand’s other ready-to-wear offerings.
## Calvin Klein Returns to Manhattan: A Q&A with Fashion Industry Expert,Anya Petrova
**World Today News: ** Calvin Klein is making a triumphant return to New York City with a brand-new flagship store set to open in SoHo in 2025. This follows the prosperous launch of their Paris flagship earlier this year. What does this expansion tell us about Calvin Klein’s current strategies?
**Anya petrova:** This is a notable move for Calvin Klein, signaling their renewed focus on **strategic global expansion and flagship experiences**. It’s not just about opening stores; it’s about creating immersive brand experiences that resonate with their target audience.
Paris and New York are iconic fashion capitals, and having flagship stores in these cities allows Calvin Klein to showcase their collections, connect with influential customers and solidify their position as a global luxury brand.
**World Today News:** The new SoHo store will be housed in a historic building at 530 Broadway. How do you think this location will impact the brand’s image and customer experience?
**anya Petrova:** The location is brilliant. SoHo is synonymous with fashion, art, and a certain downtown cool. It aligns perfectly with Calvin Klein’s image and appeals to their target demographic. The historic nature of the building adds character and authenticity.By revitalizing this landmark space, Calvin Klein is not only establishing a retail presence but also contributing to the cultural fabric of SoHo.
**World Today News:** Calvin klein previously had a flagship store on Madison Avenue, known for its minimalist design by John Pawson. It was quite a radical concept at the time. How might the new SoHo store differ, considering Calvin Klein’s evolution as then?
**Anya Petrova:** I anticipate a significant departure from the Madison Avenue aesthetic. While minimalism will always be a part of Calvin Klein’s DNA, they’ve embraced a more contemporary and dynamic aesthetic under recent creative leadership.
The SoHo store might feature a more experiential design, incorporating elements of art, technology, and interactive installations. It could also reflect the brand’s commitment to sustainability by utilizing eco-friendly materials and practices.
**World Today News:** The Madison Avenue store underwent a dramatic transformation in 2017 with Sterling Ruby’s installation.Would you say that this experience influenced Calvin Klein’s approach to flagship design moving forward?
**Anya Petrova:** Absolutely. The Sterling Ruby intervention was a bold statement and a departure from the brand’s customary minimalism.It demonstrated Calvin Klein’s willingness to experiment, challenge perceptions, and create unique and engaging experiences for their customers.
While I wouldn’t expect a direct replica of Ruby’s style in SoHo, I believe they’ve learned valuable lessons about pushing boundaries and creating unexpected moments within their retail spaces.
**World Today News:** What do you see as the biggest challenges and opportunities for Calvin Klein as they enter this new chapter in their retail strategy?
**Anya Petrova:** The biggest challenge will be to create a flagship experience that is both commercially successful and true to the brand’s evolving identity. They need to cater to a new generation of consumers who are digitally savvy, socially conscious, and desire unique experiences.
However, the opportunities are immense. By leveraging their iconic status, embracing innovative design, and engaging with their target audience on a deeper level, Calvin Klein can solidify their position as a leading global fashion brand for years to come.
