Calvin Klein appoints Linh Peters as global chief marketing officer

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PVH’s own brand Calvin Klein has appointed Linh Peters as its new global Chief Marketing Officer effective November 2nd.

In this role, Peters will be responsible for brand experience, product marketing and data-driven innovation and oversee all aspects of direct marketing to Calvin Klein’s end-users.

Peters joins from Starbucks, where she most recently served as Vice President, Loyalty, Partnerships and Licensed Stores Product and Marketing, overseeing the brand’s loyalty program and all digital strategies and marketing related to consumer engagement. Prior to that, she was Vice President Brand and Product Marketing at Starbucks.

Before joining Starbucks, Peters was Head of Customer Loyalty Marketing and Strategy at Ulta Beauty and was responsible for marketing and strategy for Target Redcard.

According to Calvin Klein, Greg Stogdon, currently acting chief brand officer, and JD Ostrow, acting chief marketing officer, will continue to work with the brand as Calvin Klein hired their branding agency Frosty Pop.

You will work with Linh Peters to develop the brand positioning and creative direction that were established over the past year.

The appointment of Linh Peters coincides with that of Jacob Jordan, who has been hired to serve as Global Chief Merchant and Product Strategist.

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