Forbes Indonesia underpins the couple of celebrities Raffi Ahmad and Nagita Slavina as the cover of Forbes magazine in Indonesia. They were given the title of The Sultans of the Content for this edition of the stars digital second annual Forbes Indonesia.
In the information submitted, Forbes chose the five creators of digital has built a fame and wealth through a variety of digital platforms, as well as uploading content to social media with a positive purpose. The one that was selected is Raffi Ahmad dan Nagita Slavina.
“Including the story of our main, Raffi Ahmad and Nagita Slavina, which transformed from celebrities to become entrepreneurs through their company, RANS Entertainment,” wrote Forbes Indonesia uploads them on Wednesday (9/2).
So then, where is the source of the coffers of wealth duo Raffi-Nagita?
1. YouTube Content
Through RANS Entertainment Raffi-Nagita plunge into the world of content creation at the end of 2015, in particular through the channel or channel Youtube RANS Entertainment. They are able to collect figures subscriber fantastic 22.9 million subscribers. The content in the channel RANS Entertainment has been watched more than to 5.09 billion times.
The number of clicks and subscriber the effect on income earned Raffi from YouTube.
Inserts the ad also automatically attached if the content in accordance with the rules required. In addition, Youtubers can also earn income other than content sponsored by a brand or a particular company directly outside advertising.
2. Brand Ambassador
Reported from various sources, it is known Raffi also become the brand ambassador of various companies, one of which shipping company SiCepat Ekspres and the one beauty product that managed to hang the face of the celebrity Indonesia in one of the billboards in Time Square, New York.
3. Endorse Instagram
With the number of followers reaches of 59.3 million in the account @raffinagita1717, of various companies or business people are also attracted to mengendorse both.
The cost of endorse yourself not to be underestimated. Especially with considering the popularity of Raffi and Nagita in Indonesian society.
4. Assets
In addition to the income from the various sources, Raffi also have some assets are significant. Previously, PT Elang Mahkota Teknologi Tbk (EMTK), nor the Emtek will buy a 17 percent stake Rans Entertainment’s artist Raffi Ahmad.
The transaction is estimated to cost up to Rp248 billion.
“The investment plan that will be carried out by PT Indonesia Entertainmen Group will be made through the deposit for the issuance of the new shares on the Rans Entertainment for Rp248 billion,” said Corporate Secretary Emtek Titi Maria Rusli in a disclosure on Thursday (11/11) ago.
Titi explain Emtek will collaborate in the long term for the field on any content, events, and various other entertainment events. Expected, this synergy can create a good growth for the group companies.
(wel/beer)
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