‘Late Xperience‘is the name of the late night show that just opened Xperience CaixaBank. Devised and produced by TheCreativethis program is dedicated exclusively to culture and entertainment through a format in branded content.
Available on Rakuten TV and social networks Xperience CaixaBank, The first season of ‘Late Xperience’ has 10 episodes. In each of them, four stars from sports, cinema, gastronomy and music meet for the first time to chat as a group, share projects, passions and their most surprising anecdotes.
Some of the 40 guests who share the ‘Late , Laia Palau, Carme Ruscalleda, Alfred García, Jordi Cruz, Macarena Gómez, Carles Sans, Carla Suárez, Los Hermanos Torres, Irene Montalà or Russian Red.
The format allows the viewer to enter into intimate and deep conversations about universal themes such as vocation, success, creativity and inspiration.
“Late In the first weeks since the launch we have achieved more than 6.9 million impacts. Day by day we continue working on content that reinforces our positioning in the territories of emotional engagement (culture, music, sports, gastronomy), to continue dialoguing and accompanying clients in everything they are passionate about,” he explains. Oscar Ordoñez, director of marketing & experience at Caixabank.
