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Caffeine war between Douwe Egberts and Nespresso

Homework has given the demand for quality coffee a significant boost. Douwe Egberts’ mother JDE Peet’s is therefore investing heavily in extra production capacity for capsules. Nespresso also announced a significant increase in capacity.

‘You feel at home where you drink Douwe Egberts.’ That was the well-known advertising slogan of the Dutch coffee brand in the 1980s. The slogan is again applicable, because the corona crisis has left us …

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