After 11 months, the tour of “La SER runs through Spain” comes to an end with the last stops of the La Ventana teams in Gran Canaria, on Friday, July 2, and Hora 25 in Vitoria, on Thursday, July 8. With this project, which started in September 2020, Cadena SER set itself the objective of knowing first-hand the current political and social situation of our country in times of coronavirus and hearing how people faced the future from each of the territories from Spain. And it has succeeded: the programs Hoy por Hoy, La Ventana and Hora 25, with Àngels Barceló, Carles Francino and Pepa Bueno at the helm, have toured more than 50 cities in the Spanish geography, with great reception from the media and the audience of each of them.
The tour concludes with large numbers that have not stopped increasing since its inception. Among the data obtained in these 11 months, we find that 500 pieces have been published in the media echoing the contents of La SER tours Spain; Àngels Barceló, Carles Francino and Pepa Bueno have given more than 80 interviews to regional and local media in the cities where they have carried out their programs and the OTS reach in the media, between the months of September and July, has exceeded 149,889,627. In addition, the relevant content and interviews that have been offered each week in the programs have also been endorsed by the followers: the videos of the departures have reached more than 2,500,000 and the publications in RRSS have achieved more than 130,0000, a reach of more than 4 million readings and 100% positive opinions.
Since September 2020, Àngels Barceló, Carles Francino, Pepa Bueno and their respective teams have traveled Spain from north to south, moving to a different place each week. Gibraltar, Seville, Santiago de Compostela, Santander, Adeje (Tenerife), Toledo, Villareal (Castellón), Badajoz, Murcia, Cádiz, Córdoba, Valladolid, Alicante, Almería, Valencia, Mallorca, Torremolinos (Málaga), Granada, A Coruña, La Rioja, Córdoba, Linares (Jaén), Cartagena (Murcia), Murcia, Cáceres, Bilbao, Huelva, San Sebastián, Málaga, Madrid, Vigo, Zamora, Valladolid, Alcázar de San Juan, Zaragoza, Pamplona, San Cristóbal de La Laguna (Tenerife), Teruel, Lugo, Huelva, León, Salamanca, Ojén (Málaga), Alcalá de Henares, Camargo (Cantabria), Burgos, Las Palmas de Gran Canaria and Vitoria are all the stops that have been made on this tour with the that the SER has helped to make visible the reality of each area and the situation that each locality has experienced since the crisis arising from the spread of the COVID-19 pandemic in Spain began in March 2020.
With this project that is now ending, the SER has wanted to return to each of its listeners and followers the loyalty that they have always shown and especially since the beginning of the pandemic. The objective of Cadena SER continues to be the same as always: listen and attend to the demands of citizens.
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