MADRID / TOLEDO, 1 (EUROPA PRESS)
The total television consumption of Spaniards in October stood at 3 hours and 4 minutes per day per person, which represents a decrease of 15 minutes (-8%) compared to October 2021. The socio-demographic groups that consume the most television time are women (198 minutes) and those over 64 (324 minutes) and, by region, Asturias (209 minutes), Castilla-La Mancha (201 minutes) and the Valencian Community (197 minutes).
It is also the month of October with the lowest consumption in history, according to the report ‘Monthly analysis of the behavior of the television audience’, written by Barlovento Comunicación and collected by Europa Press.
Similarly, the daily consumption time per viewer (of those who turn on the television every day) is 291 minutes, or 14 minutes less than in the same month last year.
The average of “Other uses of television” other than watching conventional television is 37 minutes per person per day, 8 minutes more than in October 2021.
The age groups who spend most of their time on ‘Other uses of television’ are individuals aged 25 to 44 (52 minutes) and children aged 4 to 12 (46 minutes).
17% of the total use of television is for “Other uses” other than viewing conventional television, ie the Internet, recorded content, games, radio, etc. The exclusive audience for “Other Uses” (the number of people who daily use television for an activity other than traditional linear television viewing) is 2,141,000 spectators.
5% OF THE POPULATION DOES NOT WATCH A MINUTE OF TELEVISION
The unique viewers accumulated in the month reached the figure of 43.2 million, which represents 95% of the population, which makes contact with the television medium in October 2022. There are 2.5 million ‘telephones’, 5% of the population, who have never watched television this month.
28.9 million Spaniards watch television for at least one minute a day, or 63% of the population.
