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The smart watch produced by the American giant (Apple Watch) last year outperformed the Swiss watch industry, with an estimated 31 million units of smart watches shipped worldwide.
A recent economic analysis stated that "Camel" Smart watches sold an increase of 10 million units over all sales of luxury Swiss brands over traditional watches, in 2019.
The analysis indicated the results of which were published "Sky News", To be an industry Swiss watches The ancient race is losing the war in the face of smart watches "Camel", And other companies, where smart watches are gaining in popularity.
While sales increased hours "Camel" By 36 percent last year, the Swiss watch industry suffered a 13 percent drop, according to the analysis.
And do not specify a company "Camel" The sales volume of watches, wearable devices, or those used at home, but the total of these products achieved sales of $ 24.5 billion in 2019, an increase of 41 percent over the previous year, according to estimates.
Stephen Walzer, a senior company analyst, explained "Strategic analyzes", That the ancient Swiss watch companies, including "Swatch" And"Tissot" Raja is no longer received on the market, because "Camel" Offers a better product in the eyes of consumers.
Research CEO Neil Mauston said: "still Traditional wrist watches Common among older consumers, but younger buyers tend towards smart watches".
And swept Apple smart watch Markets since its launch in 2017, but it was previously selling more units of the entire Swiss watches in one quarter of the year, and not over the course of a full year.
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The smart watch produced by the American giant (Apple Watch) last year outperformed the Swiss watch industry, with an estimated 31 million units of smart watches shipped worldwide.
According to recent economic analysis, “Apple” sold smart watches, an increase of 10 million units for all sales of luxury Swiss brands of traditional watches, in 2019.
The analysis, whose results were published by “Sky News”, indicated that the old Swiss watchmaking is losing the war in the face of smart watches from “Apple” and other companies, where smart watches are receiving a wider popularity.
And while Apple watch sales rose 36 percent last year, the Swiss watch industry suffered a 13 percent drop, according to the analysis.
Apple does not specify the amount of sales of watches, wearable devices, or those used at home, but the total of these products achieved sales of $ 24.5 billion in 2019, an increase of 41 percent over the previous year, according to estimates.
Stephen Walzer, chief analyst at Strategic Analytics, said that the Swiss watchmaking companies, including Swatch and Tissot, are no longer in the market, because Apple offers a better product in the view of consumers.
“Traditional wristwatches are still popular with older consumers, but younger buyers are leaning toward smart watches,” said research executive director Neil Mauston.
Apple smart watches have swept the market since its release in 2017, but previously they sold more units than the entire Swiss watch in one quarter of the year, and not for a whole year.
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