From ancient civilizations to modern runways, the serpent has captivated imaginations worldwide. A symbol of both healing and temptation, its multifaceted nature has inspired artists and designers for millennia.In the world of high jewelry, Bulgari’s Serpenti collection stands as a testament to this enduring captivation. Since its inception in the 1940s, the Serpenti line has evolved, reflecting the brand’s commitment to innovation while honoring its rich heritage. As Bulgari’s curator, Lucia Boscaini, explains, “SerpentiForm is meant to convey the timelessness of the powerful serpent motif between present and past [as well as] the worldwide and multifaceted presence of the serpent in all cultures.” [[1]]
The snake’s symbolism varies across cultures. In Italy, it’s associated with pharmacy and healing; in the biblical story of Adam and Eve, it represents temptation. [[1]] Eastern cultures often view the serpent as a sacred creature,symbolizing the cyclical nature of life and the connection between heaven and earth. This rich tapestry of meaning has fueled Bulgari’s creative exploration of the motif, resulting in a collection that ranges from delicate bracelets to bold, statement necklaces. [[3]]
Bulgari wasn’t the first to embrace the serpent in jewelry design; othre notable houses, such as cartier, also incorporated the motif. A prime example is the stunning snake necklace Cartier created in 1968 for Mexican actress María Félix,featuring 2,473 diamonds set in platinum,white gold,and yellow gold,with two pear-shaped emeralds for eyes. [[2]] However, Bulgari’s Serpenti collection has undeniably left its mark on the luxury jewelry landscape, becoming synonymous with the brand itself.
The brand further solidified its commitment to the Serpenti design in 2016 with the launch of the Serpenti Incantati, a modern reimagining of the original Serpenti watch. The collection’s enduring appeal lies in its versatility; it seamlessly transitions from classic elegance to bold, contemporary statements. [[3]]
Serpenti Infinito: A Shanghai Exhibition
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In 2025, coinciding with the Year of the green Snake in the Chinese lunar calendar – a once-a-century event – Bulgari will host the “Serpenti Infinito” exhibition in Shanghai’s Zhangyuan. This special exhibition will showcase dazzling jewelry and artwork inspired by the serpent,celebrating the symbolism of new life and prosperity,perfectly aligning with the continuous transformation and advancement represented by the Bulgari snake. The exhibition’s logo, inspired by the Möbius strip, symbolizes infinity and unity, reflecting the transformative nature of the serpent itself.
Bulgari’s “Infinity Serpents” Exhibition: A Journey Through time and culture
Bulgari is set to unveil a mesmerizing exhibition in Shanghai, celebrating the Year of the Snake with a unique blend of artistry, history, and cultural immersion. the “Infinity Serpents: Spirit Snake • Endless Life” exhibition promises a captivating journey through the brand’s iconic Serpenti collection and the enduring symbolism of the snake across Eastern and Western cultures.
From January 9th to February 16th, 2025, visitors will be transported to a world where virtuality and reality intertwine. The exhibition will feature a stunning array of Bulgari Serpenti pieces, ranging from antique masterpieces to contemporary designs in jewelry and watches. Beyond the exquisite craftsmanship of Bulgari,the show will also highlight the creative works of international artists inspired by the snake totem,showcasing the diverse interpretations of this powerful symbol.
The immersive experience extends beyond mere display. Master craftsmen from Bulgari’s headquarters will conduct hands-on workshops,offering guests an intimate look at the brand’s exceptional artistry. Discussions featuring participating artists and industry experts will delve into the enduring appeal of the “spiritual snake image” and the fascinating interplay of Eastern and Western cultural influences.
Bulgari invites you to “embark on a journey of exploration of eternity across ancient and modern times, and immerse yourself in the timeless artistic conception of ‘all things are connected and endlessly alive.'” This exhibition promises to be more than just a showcase; it’s an exploration of cultural heritage,artistic expression,and the enduring power of symbolism.
exhibition Details
Dates: January 9,2025 – February 16,2025
Location: Shanghai Zhangyuan,Lane 258,Maoming North Road,Jing’an District,Shanghai
serpenti: Elegance, Eternity, and the Enduring Power of a Symbol
Bulgari’s Serpenti jewelry collection has captivated the world for decades. Senior Editor of world-today-news.com,emily Carter,sits down with renowned jewelry historian and author Dr. Amelia Davies to discuss the history and cultural significance of this iconic collection,particularly in light of Bulgari’s upcoming “Infiniti Serpents” exhibition in Shanghai.
Emily Carter: Dr.Davies, thank you for joining us today. The serpent motif in jewelry has a long and interesting history. can you tell us about its origins and how Bulgari has interpreted it so uniquely?
Dr. Amelia Davies: You’re very welcome, Emily. It’s a pleasure to be hear. The serpent symbol has been woven into human culture for millennia. In ancient civilizations, it represented power, fertility, and healing. Later, its duality emerged, becoming associated with temptation and cunning in Western traditions. Bulgari, however, has managed to capture both these aspects – the beauty and the power - within its serpenti collection.
Emily Carter: Bulgari launched its Serpenti collection in the 1940s. Was there a specific event or inspiration behind this?
Dr. Amelia Davies: Bulgari drew inspiration from ancient Roman and Greek art,where serpentine imagery was prevalent. The flexible, sinuous shape of the serpent lent itself beautifully to jewelry design – think of the way a serpent coils and slinks, which Bulgari masterfully translated into bracelets and necklaces.
Emily Carter: absolutely. The Serpenti pieces are remarkable for their jewelry artistry,aren’t they?
Dr. Amelia Davies: Indeed. Bulgari has consistently pushed the boundaries of craftsmanship. From the use of intricate scales to the incorporation of precious gemstones, each piece is a testament to Bulgari’s dedication to excellence.
Emily Carter: On top of the artistry, the Serpenti collection seems to have become synonymous with Bulgari itself.
Dr. Amelia Davies: Absolutely.
It’s become an enduring symbol of the brand, embodying Bulgari’s legacy of roman elegance and its willingness to innovate.It transcends mere jewelry; it’s a statement, a piece of art, and even a conversation starter.
emily Carter : And Bulgari’s upcoming exhibition in Shanghai, “Infinity serpents,” seems to explore these multi-faceted aspects of the serpent symbol even further.
dr. Amelia Davies: That’s right, Emily. It’s timed perfectly to coincide with the Year of the Green Snake in the Chinese zodiac, a significant event not just in Shanghai but globally. The exhibition promises to be a truly immersive experience,showcasing not only Bulgari’s Serpenti jewelry,but also artwork and cultural artifacts that illuminate the broader symbolism of the serpent across different cultures and time periods.
Emily Carter: It sounds like an exhibition that will appeal to both jewelry lovers and those interested in cultural exploration.
Dr. Amelia Davies: Absolutely. It’s a unique opportunity to delve into the history, artistry, and symbolism of the serpent motif, and to see how Bulgari has brilliantly captured its timeless allure.
