BVIM Expands into DACH Region with Two New Members: Storyclash and Kingfluencers

The Federal Association of Influencer Marketing – BVIM for short – will in future be oriented more towards the DACH region: In order to take into account the “growing importance” of influencer marketing in German-speaking Europe and to “sound out the foreign market”, two new players from Switzerland and Austria have been added According to a statement from the association.

With Storyclash, a software developer from Linz will be a member of the BVIM in the future, who will operate an AI-controlled influencer marketing platform of the same name. With this you can not only createtrack content on Instagram and TikTok, but it also helps to find suitable influencers for brands. The Zurich agency Kingfluencers, which specializes in mediating between creators and brands and in the creation of influencer campaigns, will also be part of the association network in the future.

“We are striving for the networking of the federal association in the DACH region in order to learn from and benefit from each other,” explains BVIM board member Heike Liebermann on the cooperation with the two foreign companies.

Specifically, in the future the exchange of interests and knowledge as well as the organization of events should be the focus of the association. In addition, it is hoped that the expansion into the DACH region will lead to the establishment of common standards such as uniform pricing in influencer marketing or the establishment of a common code of conduct.