Buying private labels at the supermarket pays off more than ever: 67% less on average

According to the calculations of Test Purchase savings 67 percent on average if you buy first-rate or discounted brands. “Those are the so-called white products“says November.” For example, 365 lasagna from Delhaize instead of the Come a Casa brand. Or the Everyday cola from Colruyt instead of Coca-Cola “.

Test Aankoop sees similar savings at discounters. “At Aldi and Lidl you can save on average 65% and 66% respectively by buying their products instead of well-known brands in another supermarket.”

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