Fashion brand BUTTER, co-founded by Rushemy Botter and Lisi Herrebrugh, recently unveiled its 2024 spring and summer series show “VOODUN” at Paris Fashion Week. The brand, which draws inspiration from the Caribbean culture, once again combines local traditions and technology in its latest collection.
The collection features deconstruction, tearing, strapping, and twisting elements on formal wear reminiscent of swimsuits. The garments are full of unique features and are made using plastic tubes. Eye-catching bottoms, vests, handbags, and more are also part of the collection.
BUTTER also continued its collaboration with Reebok to create new concept sports shoes that complement the outfits. Additionally, the brand creatively incorporated interesting charms and dolls as accessories, adding a playful touch to the runway. The accessories jingled with the steps of the models, creating a captivating atmosphere.
To enhance the overall experience, the show incorporated Gary Jules’ song “Mad World,” which perfectly complemented the on-site atmosphere and design aesthetics.
Fashion enthusiasts and interested readers can browse the photo gallery above for a closer look at the collection and its unique details.
How does BUTTER merge local traditions with cutting-edge technology in their 2024 spring and summer collection “VOODUN”?
Fashion brand BUTTER, co-founded by Rushemy Botter and Lisi Herrebrugh, recently left the fashion world in awe with its remarkable 2024 spring and summer series show “VOODUN” at Paris Fashion Week. Drawing inspiration from Caribbean culture, this brand continues to merge local traditions with cutting-edge technology, resulting in a collection that is truly breathtaking.
The garments in this collection feature an innovative blend of deconstruction, tearing, strapping, and twisting elements, transforming formal wear into pieces that echo the aesthetics of stylish swimsuits. What makes these pieces truly remarkable are the plastic tubes used to craft them, adding a unique twist to each ensemble. From eye-catching bottoms to stunning vests and handbags, every item in this collection exudes creativity and style.
BUTTER’s collaboration with Reebok also shines through in this collection, as they introduce new concept sports shoes that effortlessly complement the outfits. But the creativity doesn’t stop there – the brand goes above and beyond by incorporating charming dolls and accessories, injecting a playful vibe into the runway. These accessories jingle with each step the models take, creating an atmosphere that’s impossible to ignore.
To enhance the overall experience, BUTTER chose to feature Gary Jules’ hauntingly beautiful song “Mad World” during the show. The melody perfectly blended with the on-site atmosphere and design aesthetics, captivating all who were lucky enough to witness it firsthand.
For fashion enthusiasts and anyone interested in exploring the world of BUTTER, we invite you to browse the captivating photo gallery above. It offers a closer look at the collection’s unparalleled details, allowing you to appreciate the brand’s dedication to pushing boundaries and creating truly unforgettable fashion moments.
The “VOODUN” Collection by BUTTER showcased at Paris Fashion Week is a remarkable blend of Caribbean cultural influences and futuristic technology. It is refreshing to see designers embracing diversity and creating unique fashion that pushes boundaries. Can’t wait to see what this fusion of cultures and innovation brings to the runway!