[Business Release LAURA ASHLEY]“Friction” custom-made items will be released from November 13th (Wednesday) | News Release

Pre-orders will be accepted at the online store from November 6th (Wednesday)

The British lifestyle brand “LAURA ASHLEY” developed by World Lifestyle Creation Co., Ltd., a member of the World Group, will be releasing bespoke items from Pilot Corporation Co., Ltd.’s extremely popular product “Friction”.

Prior to the sequential release at directly managed stores nationwide from Wednesday, November 13, 2024, we will start taking advance reservations at the online store from Wednesday, November 6, 2024.

Established in London in 1953, Laura Ashley is a lifestyle brand loved around the world that proposes products that beautifully enrich homes and lifestyles, with a focus on original textiles inspired by British history and nature. A style brand.

Currently, we are steadily expanding our store openings to 18 stores, mainly in department stores and shopping centers.

Frixion’s custom-made item that will be released this time is a three-color ballpoint pen that uses Frixion’s ultra-fine 0.38mm nib, making it possible to write beautifully even when writing in narrow spaces. The pen itself is a special item with pale colors pearl orange, pearl pink, and pearl green, and an oval logo with a vintage soldier motif based on Laura Ashley’s popular Royal Guards and a strawberry motif on the clip plate. .

Please take a look at Friction’s bespoke items, which are perfect for daily use as well as seasonal gift needs, at our online store and in-store.

[What is friction]

This is a huge hit product by Pilot Corporation that was released in Japan in 2007 and pioneered a new genre of writing utensils called “erasable ballpoint pens.” As its name comes from the word “friction,” this revolutionary ballpoint pen, which disappears when you rub the written word with a special rubber, has been a sensation all over the world since its release.

There is a secret story that a person in charge of a European company at the time noticed that children were using ballpoint pens and correction pens when learning, and developed and sold an “erasable ballpoint pen.”

Click here for details on Friction bespoke items.

Vintage Soldier Frixion Pen

Price: ¥1,100 (tax included)

Color: Pearl pink, pearl orange, pearl green

A 3-color ballpoint pen with a core diameter of 0.38 mm that is equipped with black, red, and blue ink and is part of the Frixion series, a ballpoint pen that disappears when rubbed.

A lovely item full of originality with a clip plate featuring the Royal Guards holding a bouquet of flowers and an oval logo.

[Product handling]

■ online store

■ Nationwide stores　

【 Social Media 】

■ Instagram @lauraashley_official_shop

■ X (old Twitter) @ShopLauraashley

・Name: World Lifestyle Creation Co., Ltd. (100% subsidiary of World Co., Ltd.)

・Representative: Shinichi Nishikawa

・Location: 3rd floor, Tokyu Land Ebisu Building, 1-18-18 Ebisu, Shibuya-ku, Tokyo 150-0013

〒107-8526 3-5-10 Kita Aoyama, Minato-ku, Tokyo

World company website:

World Group official mail order site: