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Burger King in India: Tomato Crisis and Rising Food Prices

Burger King said it will no longer add tomato slices to its sandwiches in India, after prices quadrupled, in the latest sign of rising food price inflation that has hit consumers hard across the country.

And banners hung in two branches of “Burger King” in India reading: “Even tomatoes need a holiday … We cannot add (sliced) tomatoes to our food.” The famous restaurant chain also cited quality issues in explaining this deficit. The American chain also eliminated the free cheese slices it had been offering for years. The tomato crisis came in conjunction with a 450% rise in prices, recording its highest, while the country is witnessing monsoon rains that damaged crops and disrupted supply chains, although they have eased slightly since then.

2023-08-16 22:00:23
#Burger #King #India #tomatoes #holiday

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