Burger King Becomes Germany’s ‘Home of Football’ with Kansas City Chiefs Partnership

With the ceremonial opening of the specially redesigned restaurant in downtown Frankfurt, Burger King becomes the “Home of Football” in Germany. Original signed Kansas City Chiefs jerseys decorate the walls of the restaurant and the new Kansas City Chiefs Burger is now available in all participating restaurants nationwide. Everything is now set for the game between the Kansas City Chiefs and the Miami Dolphins on November 5th in Frankfurt.

To mark the start of the multi-year cooperation with the reigning American football champion and in the run-up to the football game, the restaurant on Frankfurt’s Schillerstrasse was redesigned inside and out for the coming weeks. Patrick “Coach” Esume, trainer, presenter and Germany’s number 1 football expert, opened the new Home of Football together with Klaus Schmäing, Director of Marketing at Burger King Deutschland GmbH.

Following the opening, Patrick “Coach” Esume was available to fans for selfies and autographs at a meet & greet. “American football is becoming more and more important in Germany. I am pleased that Burger King® is offering the sport and fans a platform with the Home of Football. I am sure that there will be many more good burgers and games for this great one sports will inspire,” says Esume.

“American football brings people together – not just in the stadium, but also in our restaurants. As a proud partner of the Kansas City Chiefs in Germany, we make Burger King the home of football,” says Klaus Schmäing, Director of Marketing at Burger King Deutschland GmbH. “With the Home of Football and our restaurant promotions, we are fueling enthusiasm for the sport and creating a great atmosphere for football and burger fans!”

As the official QSR partner of the Kansas City Chiefs in Germany, Burger King Germany is giving away merchandise and tickets for the sold-out Kansas City Chiefs game in Frankfurt on its social channels, in the restaurants and in the Home of Football.