After #MerciLes2010the operation “ 1 child in 10″ and the activation “ Notifications“, Burger King is back. The brand reaffirms its commitment alongside the Les Papillons association, by launching for the 4th consecutive year an awareness campaign against school bullying. Signed by Buzzman, this campaign has been visible on TV, DOOH, digital and in stores since November 7.
Childhood: destructive attacks
If nearly 1 million students are victims of harassment each year, it seems that they are not the only ones to receive, among other things, insults and criticism. Despite its popularity, Burger King is also regularly confronted with its share of hate messages. Unfortunately, if a brand can withstand these attacks, they are much more destructive to a child.
So to remind people of the urgency of protecting young people from the ravages of school bullying, the fast-food brand is launching a new campaign. The idea? Take up all the negative comments from Internet users and expose them to light on TV, in DOOH, on its restaurant ordering terminals, and on its app. At the end of the video, the hateful messages finally give way to a powerful and meaningful message. We can tolerate hatred. A child, much less« .
Event
Butterflies: freeing children to speak
Beyond this initiative, Burger King is once again committing to the association Les Papillonswhich fights against school bullying all year round. Their mission? Free the voice of children who are victims of violence, whatever it may be, as soon as possible, thanks to Papillons Mailboxes. These mailboxes were installed in schools to allow children to express themselves, without restriction.
The fast food brand will thus directly transfer the profits from the King Junior menus to them. The awareness campaign can be discovered on TV, DOOH, digital and in Burger King restaurants since November 7.
Photo credit: Buzzman
