In a move to enhance its international profile and distinguish itself within its region, University “Prof. Dr. Asen Zlatarov” in Burgas, Bulgaria, is seeking a name change. The proposal, currently before the Bulgarian National Assembly, has garnered significant support from various local and regional entities.
the decision to pursue a name change originated from the universityS Academic Council and its General Assembly. The rationale,according to university leadership,is to improve the institution’s recognition and create clearer differentiation from another prominent university in Burgas.
The proposal has received endorsements from a wide range of stakeholders. Supportive letters have been submitted by the Municipality of Burgas, the Chairman of the Municipal Council, the Regional Department of Education, the Chairman of the University’s Board of Trustees, several surrounding municipalities, and higher education trade unions. This broad-based support underscores the perceived need for a name change to better position the university for future growth and success.
While the specifics of the proposed name change haven’t been publicly released, the university’s leadership is clearly aiming to create a more impactful and memorable brand identity. This strategy mirrors similar efforts by universities worldwide to enhance their global visibility and attract students and researchers from diverse backgrounds. The outcome of the national Assembly’s consideration of this proposal will be closely watched by the Bulgarian higher education community and beyond.
The University “Prof. Dr. Asen Zlatarov” in Burgas, Bulgaria, is seeking a name change to enhance its international profile and distinguish itself from another prominent university in Burgas.
The proposal originated from the university’s Academic Council and General Assembly, and aims to improve the institution’s recognition.
The proposal has been endorsed by a wide range of stakeholders, including the Municipality of Burgas, the Chairman of the Municipal Council, the Regional Department of Education, the Chairman of the University’s Board of Trustees, several surrounding municipalities, and higher education trade unions.
The proposal is currently before the Bulgarian National Assembly.
