After London – the city of its headquarters – in September, Seoul and Shanghai in October, Burberry is pushing its international traveling street marketing operation to New York. From November 10 to 16, the icon of Britishness makes a stopover in the homeland of Santa Claus.
Burberry Streets is a traveling street marketing operation that consists of a series of immersive experiences, pop-up installations and festive events in the world’s biggest luxury venues. Each of the chosen urban destinations celebrates in its own way the art of discovery and exploration, values defended by the British House whose clothes have always stood up to the elements.
The operation aims both to familiarize young generations around the world with the world of Burberry and its chivalrous codes and to mark the debut of Daniel Lee as artistic director of the House founded in 1856. Burberry seeks in particular to promote the release of its new it-bag from the fall-winter 2023 collection.
An English Brand in New York
After London in September, in the middle of Fashion Week, Seoul and Shanghai in October, the large-scale street marketing activation this time takes overa trendy place in the Big Apple.
Burberry thus opened le Knight Bara temporary resumption of the iconic cocktail bar, Temple Bar situated in the NoHo neighborhoodon the island of Manhattan.
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Read also > BURBERRY STREETS: THE EQUESTRIAN KNIGHT LOGO INVADES THE CITIES
Featured photo: © Burberry
2023-11-14 15:04:29
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