The Burberry 2024 Spring Series promotional campaign is unveiled, shot by photographer Tyrone Lebon in London.
Amelie Steele, Bukayo Saka, Damon Albarn, He Cong, Iris Law, Jessie Buckley, Jourdan Dunn, Jun Ji-hyun, King Krule, Matthew Ball, Naomi Janumala, Neneh Cherry, Rachel Weisz, Rakim Janneh, Ramla Ali, Rittika Ray, Slew, Son Heung-min , Stevie Sims and Tems make an appearance, shining brightly together to interpret the elegance of the new series.
Burberry
Burberry 2024 Spring Collection Highlights
The plaid element combines the ingenuity of the new season with inspiration from the brand’s archives, showing a new look. The “Happy Scarves” scarf is handcrafted in Scotland, with fringed edges on the vertical sides and Burberry check cashmere fabric to brighten the overall look.
The main products include trench coats, light coats, cowl button coats, blanket ponchos, quilted jackets, snow coats, field jackets and travel jackets, paired with diverse designs such as kilts, sportswear and rugby jerseys. , bright and colorful shapes. The leather down jacket is embellished with the EKD logo, subtly highlighting the brand elements.
Burberry
Functional design and detailed decoration interpret refined aesthetics. A dress in silk chiffon has a hood, and a ribbed viscose knit is worn with a scarf and finished with epaulets. Integrated with zipper and snap button design, you can create versatile ways of wearing it and colorful styles.
The cavalier blue hue continues to be a staple, with dandelion-print silk pajama piping, quilted jacket plackets and topper seams.
The color palette of the series includes sherbet yellow, bean paste pink, ivy green, maroon, khaki, jersey, knight blue, black and white, colliding with diverse print patterns to create a pleasing visual aesthetic.
Tailored products and fabrics inspired by Savile Row. The jacket incorporates peaked lapels and an hourglass waist design, while Prince of Wales check and chisel jacquard adopt new seasonal designs and refreshed colors, enlarged and curved to reveal a new look.
The jacket and trousers are inspired by women’s ski suits from the brand’s archives from the 1920s, and feature zip pockets and zip closures. The long pants are decorated with zippers on the thighs, echoing the elements of retro sportswear.
Knitted boutiques inherit classic elements, incorporating Prince of Wales check and diamond painting patterns into intarsia sweaters, cricket sweaters and knitted dresses, injecting fresh flavor into classic designs.
Burberry
Jeans and denim jackets are beautifully finished with flocked rose cuffs and cuffs.
The EKD logo is eye-catchingly decorated in multiple details, embellished on the back and inside of the hem of clothing, or embossed on the soles of rubber mules, with half of it on the left foot and the other half extending to the right foot, creatively interpreting pointe fashion. .
Burberry 2024 Spring Collection Highlights
Checked wool trim and all-over embellishments are incorporated into bags and shoes to advance the design evolution of the collection.
The Knight bag series features a magic grid buckle and is available in a variety of sizes, introducing new styles such as fluffy leather bags and shearling bucket bags. The Shield shoulder bag is made of ruffled leather or is decorated with jacquard worsted Prince of Wales check; the Shield tote bag is designed in quilted leather and is cleverly embossed with the EKD logo. There are also leather Muff bags and Peg bags, the latter dynamically decorated with knitted Burberry check, with clothespin-shaped accessories at the opening.
The Stirrup high boots in the surgical style are designed with a higher heel; the Stride boots are made of stretch patent leather fabric and fit better on the leg lines. The Baby pumps are crafted from glossy leather and feature an elegant round toe, while the Peep sandals and boots feature zipper details to accentuate the foot. The Sweep pumps feature knitted trim, while the Ruff sandals feature a metallic knitted upper. The sneakers and Creeper shoes feature a checkered knit upper, while the rubber Bubble sneaker is fully molded. The Barbed loafers feature metallic coil hardware, while the Marsh boots are made from clear rubber, revealing the checkered lining.
Jewelry categories are innovating, and the Armor, Shield, Hollow, Spear and Rose series have been continuously expanded. ✜Aviator sunglasses are updated and collide with classic styles, reinterpreting the timeless design with vitality.
From hoods and bucket hats to tights, bags and shoes, a vibrant mix of colours, prints, jacquards and knitted details resonate throughout the looks.
“Water” is the key element of the swan and water dragon prints, echoing the protective concept of the series design.
