Table of Contents
- 1 Why is a new edition needed?
- 2 What was the dispute about?
- 3 How is the new auction going?
- 4 What are the rights packages?
- 5 What does the fan have to pay?
- 6 **Considering the DFL’s goals of both maximizing revenue and ensuring broad accessibility for fans, what are the most likely outcomes for free-to-air coverage of Bundesliga matches in the wake of this auction?**
The allocation of TV rights for the upcoming Bundesliga season will begin on Monday. run provides the most important questions and answers.
The German Football League (DFL) is starting the new edition of the billion-dollar poker game for German media rights on Monday.
The auction is about four seasons Bundesliga and the 2. Liga from 2025/26 to 2028/29. The place for the auction is Frankfurt/Main.
Those responsible around leaders Steffen Merkel and Marc Lenz meet in an office outside the DFL headquarters;
The auction is set to end on December 4, and the 36 professional clubs will be informed of the outcome at a meeting a day later.
run presents the most important questions and answers.
Why is a new edition needed?
The restart was necessary due to the arbitration award in the dispute between the DFL and the streaming provider “DAZN” at the end of September. After the game was suspended for months, the clubs should have planning security before the license, which is due in March 2025. In mid-April, the DFL stopped the auction due to the dispute with “DAZN”, like “Sky”, had the live rights until the end of the current season.
What was the dispute about?
In particular, the B package was about the Saturday games at 3:30pm as well as the individual Friday night games and the relegation – a total of 196 games per season. “DAZN” felt discriminated against because his offer was rejected, even though it was supposed to be the highest. However, the DFL did not accept the financial guarantees provided by “DAZN” and awarded portfolio B to “Sky”. “DAZN” then appealed to the arbitration court to organize the auction again.
How is the new auction going?
According to the league association, the details of the offer remain unchanged. Every day it is about one of the rights packages that are put together. We start again with the most important package B. The way in which the package is presented to an interested party is complex. This is about lowest prices and bids compared to competitors.
What are the rights packages?
Package A (Pay TV): Saturday, 3:30 p.m., conference, 161 games/full season, 35 conferences
PACK B (Pay TV): Saturday, 3:30 p.m., five individual games each, Friday, 8:30 p.m., relegation Bundesliga/2. League, 196 games/season in total
PACK C (Pay TV): Saturday, 6:30 p.m., Supercup, 34 games/season in total
Package D (Pay TV): Sunday, 3:30pm/5:30pm/7:30pm (third time only 15 times per season), 79 games/season in total
PACK E (Free TV): Bundesliga 1st, 17th and 18th matchday, 2nd matchday 1st league, relegation Bundesliga/2. League, relegation 2nd league/3rd league League, Supercup, total nine games/season
PACKAGE F (Pay TV): 2nd league, Friday, Saturday, 1:00pm, Sunday, relegation 2nd league/3. League, 275 games/season in total, 98 conferences
Package G (Pay and/or Free TV): 2nd league, Saturday, 8:30pm, 33 games/season in total
What does the fan have to pay?
How many subscriptions the fans need and what they need to pay for them is just as unclear before the reboot as it was during the first attempt. The only thing that is certain is that the so-called “single buyer rule” no longer exists. In theory, an interested party could buy all the rights – so they only need one subscription. It remains to be seen what the summaries will look like on free-to-air TV. There is no “grandfather” for the “ARD” sports show.
2024-11-25 17:52:00
#Bundesliga #grants #rights
**Considering the DFL’s goals of both maximizing revenue and ensuring broad accessibility for fans, what are the most likely outcomes for free-to-air coverage of Bundesliga matches in the wake of this auction?**
## World Today News: Bundesliga Rights Auction - An Expert Discussion
**Introduction:**
Welcome to World Today News. We’re diving deep into the upcoming Bundesliga rights auction, a high-stakes game that determines how fans will consume German football for the next four seasons. We have two experts with us today:
* **[Guest 1 Name & Expertise]:**
* **[Guest 2 Name & Expertise]:**
Thank you both for joining us. This is a complex issue with far-reaching implications, so let’s unpack it together.
**Section 1: Setting the Stage – The Need for a Restart**
* **Host:** The article mentions that the Bundesliga rights auction was previously suspended due to a dispute between the DFL and DAZN. Could you both explain the origins of this dispute and its impact on the original auction process?
* **Guest 1:**
* **Guest 2:**
* **Host:** What are the key considerations for the DFL as they restarted the auction? What are their main goals in this process?
**Section 2: Navigating the Rights Landscape – Packages and Players**
* **Host:** The article outlines seven different rights packages for the Bundesliga and 2. Bundesliga. Could you break down these packages for our viewers and explain what makes each one particularly valuable?
* **Guest 1:**
* **Guest 2:**
* **Host:** Given the complexities of the packages and the players involved (Sky, DAZN, ARD, etc.), what kind of bidding war can we expect this time around?
**Section 3: Impact on the Fan – Access, Cost, and Innovation**
* **Host:** The “single buyer rule” no longer exists. What does this mean for fans in terms of subscriptions and access to games?
* **Guest 1:**
* **Guest 2:**
* **Host:** The article states that the future of free-to-air coverage on platforms like the ARD Sports Show is uncertain. What are the potential implications of this for fans who rely on free access to Bundesliga content?
**Section 4: Looking Ahead – The Future of Bundesliga Broadcasting**
* **Host:** Beyond the immediate auction results, where do you see the Bundesliga heading in terms of broadcasting in the coming years? Will we see more streaming platforms vying for rights, or will traditional TV broadcasting remain dominant?
* **Guest 1:**
* **Guest 2:**
* **Host:** Considering the global reach of the Bundesliga, how important is it for the league to balance access and revenue generation when deciding on its broadcasting strategy?
**Concluding Remarks:**
* **Host:** Thank you both for providing such insightful analysis of this fascinating topic. The Bundesliga rights auction will undoubtedly have a major impact on how football fans experience the game moving forward. We’ll be keeping a close eye on the developments and providing updates as the situation unfolds.
Let me know if you have any other specific questions or modifications you’d like to make!
