Girl group April Na-eun is posing at the VR concert ‘2021 VENTA X VR/XR CONCERT’ photo session held at the Four Seasons Hotel in Gwanghwamun, Dangju-dong, Jongno-gu, Seoul on the afternoon of January 29. News 1
– As controversy over the past behaviors of popular celebrities such as school violence suspicion and bullying rumors have risen one after another, the advertising world is also confused.
On the 3rd, Dongseo Foods announced that April’s Ina Eun, which appeared as a model, has recently stopped TV commercials and YouTube video advertisements for its products. Dongsuh Foods said that Na Eun’s advertisement contract remains for the duration of the advertisement, but it was reported that the advertisement was released even at the expense of damage.
In addition, Samjin Pharmaceutical and Good Day, who had advertised with Lee Na-eun, stopped using comments on advertisement videos filmed with him. As the controversy over bullying Lee Hyun-joo, who was born in April, arose, a movement to boycott advertisements, led by Lee Na-eun, took place, which seems to be a measure accordingly.
Earlier, cosmetic brands also erased their traces from the official account of the social network service (SNS) when the controversy over the model’s abuse arose.
Peripera announced that she had chosen Sujin, a member of the girl group (girls) children, as the main model, but after suspicion of abusing arose, all of his photos were deleted. When Clio also apologized for the controversy over Stray Kids Hyunjin Lee Hak-pok, he announced that he immediately stopped all public relations activities related to the model.
In particular, Clio is also considering a lawsuit. In general, when signing an advertisement, the items that can be claimed for the right to indemnify in relation to maintaining dignity are specified in the contract. In fact, Bulls1, an automobile supply company that used comedian Lee Soo-geun, who was involved in the illegal gambling case in 2014, as an advertising model, filed a lawsuit for damages in the name of the fall of its corporate image, and Lee Soo-geun’s side paid 700 million won to Bulls One. However, it is pointed out that, unlike gambling cases in which judicial authorities are judged not guilty, court disputes are difficult if the outcome of the controversy is not clearly concluded, such as alleged bullying.
April’s agency is still in the position that Lee Hyun-joo’s bullying rumors are not true. Netizens, who claimed to be Lee Hyun-joo’s younger brother, asked for an apology again, presenting evidence that Lee Hyun-ju had been hospitalized in the emergency room due to drug addiction on the 3rd. In response, April’s agency said, “We tried to protect both Lee Hyun-joo and April, but after this time, we will take a strong civil and criminal legal response to all those who have posted articles on the Internet community, claiming that they are not only Lee Hyun-joo but also Lee Hyun-joo’s family and acquaintances.” Said.
Reporter Lee Ga-young [email protected] 
–
