The Korea Corporate Reputation Research Institute analyzed 147,794,847 singer brand big data from December 24, 2020 to January 24, 2021, and analyzed consumer’s brand participation, media, communication, and community.
Above January 2021 Singer brand reputation 30 ranking Bulletproof Boy Scouts, imyoungung, Black, Pink, (female) children, youngtak, IU, gimhuijae, tree Weiss, NCT, Ode Inn, bright, ITZY, Seventeen, exo, girlfriend, yichanwon , Taeyeon, IZone, Red Velvet, Oh My Girl, Mamamoo, Jesse, Park Jinyoung, Kang Daniel, Lim Changjung, Lee Seungki, Jeong Dongwon, Jang Minho, Mersh Venom, Na Hoonah.
The first place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed as a brand reputation index of 17,265,853 as the participation index 4,075,027 media index 4,026,134 communication index 4,856,870 community index 4,307,822. Compared to last December’s brand reputation index of 14,129,164, it rose 22.20%.
The second place, Lim Young-woong brand, was analyzed as a brand reputation index of 10,836,785 with a participation index of 3,936,140, a media index of 1,517,817, a communication index of 2,829,461 and a community index of 2,553,367. Compared to the brand reputation index of 10,573,509 in December, it rose 2.49%.
The third place, Black Pink (Jiji, Jenny, Rose, Lisa) brand was analyzed as a brand reputation index of 9,249,888 with the participation index 708,379 media index 1,033,256 communication index 3,822,969 community index 3,685,284. Compared to the brand reputation index of 7,999,418 in December, it rose 15.63%.
4th place, (Female) Idle (Soojin, Miyeon, Soyeon, Woogi, Shuhwa, Minni) brand was analyzed as a brand reputation index of 6,449,890, with a participation index of 813,775, a media index of 1,184,087, a communication index of 2,169,019, a community index of 2,283,009. Compared to the brand reputation index of 4,163,876 in November, it rose 54.90%.
5th, Youngtak brand was analyzed as brand reputation index 6,127,146 with participation index 1,436,307 media index 986,937 communication index 2,432,637 community index 1,271,265. Compared to the brand reputation index of 5,448,629 in December, it increased by 12.45%.
“As a result of the singer brand reputation analysis in January 2021, the BTS brand ranked first. As a result of analyzing the singer brand category, it increased 3.65% from 142,594,505 singer brand big data in December 2020. Looking at the detailed analysis, brand consumption increased by 10.32%, brand issues increased by 5.43%, brand communication increased by 4.96%, and brand spread fell by 5.11%.
Following “BTS brand 1st, Lim Youngwoong brand 2nd, Black Pink brand 3rd, maintaining the same ranking as last December. BTS brand is a global platform, Lim Youngwoong brand is a media platform, Black Pink brand is a strong fandom on a community platform. Are building.”
[더셀럽 신아람 기자 news@fashionmk.co.kr / 사진=골든디스크어워즈 사무국]
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