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Building a Strategy, Realme Targets to Open 100 Official Stores in Q1 …

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JAKARTATechnology vendors from China, Realme, has formulated a strategy to face the market in Indonesia in 2021. What is that?

Public Relations Manager of Realme Indonesia, Krisva Angnieszca, said that his party would focus on increasing the Realme Official Store.

Even, Realme plans to open as many as 100 official stores or official outlets in the first quarter (Q1) of 2021. The strategy was chosen to encourage users of their AIoT devices.

“We will see the results from Q1 first, but what we can confirm is for this Q1 we are targeting 100 stores,” he said during a virtual press conference, Tuesday (26/1/2021).

Because, according to Krisva, consumers need to know a lot about AIoT devices, not to mention the desire to try them.


Later in each outlet there will be experience zone, where potential customers can try to use and understand how to use it.

“Because we believe in a product, especially AIoT, people need to know, then they definitely want to try it first, because there are many features in AIoT that they may not understand, for example Active Noise Cancellation,” he said during a virtual press conference, Tuesday. (26/1/2021).

Until now, the total is there 24 well owned by Realme, and almost all of them are in big cities in Indonesia.

(wbs)

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