Budget chain also markets tights with a logo

Following Louis Vuitton, Chanel, D&G… Zeeman is also responding to the trend of logos on tights. The black tights are decorated with a repeated pattern of the letter Z. Plus, they’re half made from recycled nylon.

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On social media, tights with prestigious brand logos are ubiquitous. Chanel, D&G, Louis Vuitton … many fashion houses have put their monogram on tights and that is hugely popular with Instagrammers. Zeeman has now also released such tights, using the letter Z as a pattern.

The budget chain is also responding to sustainability with these tights: half of the tights are made from nylon that is left over from the production of other tights. Instead of throwing this residual material away, it is now melted down and processed into new tights, including these Z-tights. The brand writes that itself on Instagram. The panty in question is only available through the budget chain’s website and costs 3.99 euros each.

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