Bud Light: The Surprising Partnership with the LGBTQIA+ Community That Divides America

Bud Light, a light lager from beer brand Budweiser (commonly abbreviated to “Bud”), has historically been one of America’s best-selling beer brands. It profiles itself as the beer Americans drink at the end of a workday. It is therefore incomprehensible to conservative America that such a primal American brand associates itself with the progressive LGBTQIA+ community.

“Bud Light has been sponsoring the LGBTQIA+ community in the United States for twenty years, but since Donald Trump’s election victory, and especially after his election defeat, the US has become more than ever the ‘divided states of America'”, says Van Dijck . “Here you see that a brand unconsciously and unintentionally becomes a kind of plaything for right-wing conservative forces.”