Broadcom’s new Advantage Partner Program for VeloCloud Managed Service Providers (MSPs) Also announced the introduction of the log program ‘Titan’
korea, seoul (2024year 11month 6Day) – Broadcom (NASDAQ:AVGO) announced key innovations and a new partner program across its VeloCloud product family to accelerate enterprises’ readiness to interconnect and support AI and non-AI workloads.
● Launch of VeloRAIN (Robust AI Networking) architecture, which supports improved performance and security of distributed AI workloads with artificial intelligence (AI) and machine learning (ML) technologies.
● Announcement of new high-end AI-Ready edge appliances, the VeloCloud Edge 4100 and 5100 appliances. Supports large enterprises and complex use cases with bandwidth expansion up to 100 Gbps.
● Introduced ‘Titan’, an Advantage partner program for Broadcom’s VeloCloud Managed Service Providers (MSPs). Supporting partners’ business growth in the era of AI adoption by enterprise companies.
● Publication of the “State of the Edge” report introducing enterprise edge workload effectiveness and network impact.
For enterprise companies, the introduction of generative AI in vertical industries can be expected to improve productivity and reduce costs through automation of processes that used to be manual. In the manufacturing industry, 93% of respondents believed in the effectiveness of AI to drive growth and innovation. (1) In the retail industry, 80% of executives expected to utilize AI automation by 2025. (2) In the telecommunications industry, it was predicted that generative AI would create growth for companies adopting AI. (3) Broadcom will support the growth of AI workloads embedded in enterprises’ new and existing enterprise applications. VeloCloud Familyis continuously evolving. AI workloads are being applied to both information technology (IT) and operational technology (OT) use cases. Additionally, unlike traditional IT workloads, AI workloads mostly operate autonomously across a distributed enterprise and adopt an orchestration method rather than management. Additionally, data use is supported at the data generation location and is led by the business department.
“VeloRAIN is the foundation of AI networking innovation that powers the entire VeloCloud family to further meet the demands of enterprise AI workloads,” said Sanjay Uppal, vice president and general manager of VeloCloud at Broadcom. Application-based quality of experience for AI workloads, from distributed inference and agentic peer-to-peer applications to high-volume upstream augmented generation (RAG) transactions, across all enterprise endpoints. In the future, we will be able to provide more enterprise companies with the next-generation infrastructure essential to support these current and future AI workloads through collaboration with our global partner ecosystem through our new partner program Titan. “I expect that,” he said.
Accelerate and optimize enterprise AI workloads based on the new VeloRAIN architecture
Broadcom announced significant innovations in AI-driven networking in its VeloCloud product family. New VeloRAIN innovations enhance the way enterprises build and manage AI-driven networks through smarter application and traffic prioritization. The functions are as follows:
● AI and ML based AI application avariceji: VeloRAIN will introduce new intelligent features that help identify encrypted application traffic that cannot be analyzed by existing network optimization solutions. This simplifies the process of identifying and prioritizing new edge AI applications and improves the quality of service (QoS) and experience for modern applications.
● network efficiency and traffic Optimization elevation: VeloRAIN will introduce new channel estimation intelligence for wireless connectivity networking, including 5G and satellite. Regardless of whether a wireless link is used as the primary link or in conjunction with a primary wired link, these innovative features ensure that fiber-optic Internet-like service quality is maintained even under dynamically changing network conditions. (QoS) implementation is supported. Enterprise companies also benefit from reduced branch or remote networking setup time.
● application priority decisionsecond for AI based dynamic policy framework: Simplifies network management by automatically assigning business priorities to new applications and ensures that critical applications get the attention they need without manual intervention. Supports adding user profiles and traffic prioritization based on user identity and attributes through Dynamic Application Based Slicing (DABS), which supports application-specific quality of experience guarantees with or without network layer slicing across multiple, heterogeneous underlying networks. This helps meet the quality demands of key users and improves overall performance and user experience. Additionally, the policy framework will be able to leverage user identity to further enhance traffic prioritization.
VeloRAIN AI-powered networking delivers unprecedented visibility, prioritization and automation of enterprise networks through the latest innovations. This allows organizations to improve operational efficiency and provide a superior user experience.
Maximize network performance and resiliency and support large-scale workloads with the new VeloCloud Edge appliance
Broadcom’s new VeloCloud Edge 4100 and 5100 appliances are designed for large branch offices, regional hubs and data centers and will deliver a variety of SD-WAN, security and AI networking capabilities. This helps enterprise companies support their most demanding environments.
Ÿ The VeloCloud Edge 4100 appliance supports up to 30 Gbps of throughput and up to 12,000 tunnel connections. This provides up to 300% improved performance and scalability compared to existing products (3400 & 3800/3810). (4)
Ÿ The VeloCloud Edge 5100 appliance supports up to 100 Gbps of throughput and up to 20,000 tunnel connections. This introduces a completely new entry point for ultra-high-performance, scalable deployments.
The VeloCloud Edge 4100 and 5100 appliances will simplify network architecture by reducing the number of devices needed to deploy as network and security services scale to support growing business requirements. Additionally, the platform supports expansion to a bandwidth of over 100 Gbps and ultra-low latency through clustering technology. Additionally, the appliance provides powerful resiliency and rapid failover based on enterprise-proven VeloCloud technology, helping enterprises better support large-scale AI and non-AI workloads in edge environments. For more information about this, see the VMware blog post “Transform your enterprise network: Leverage the power of VeloCloud SD-WAN Edge 4100/5100 for large campuses and data centers”You can check it here.
Invest in partner ecosystem success with new program for MSPs
Broadcom announced the new Broadcom Advantage Partner Program ‘Titan’ for VeloCloud partners, replacing the existing VMware VeloCloud Partner Program. The Titan Partner Program is designed for MSPs and introduces three tiers of Pinnacle, Premier and Registered and business growth support benefits. The benefits are as follows:
Ÿ Performance-based compensation – including joint solution development, market awareness, and stable, predictable business growth.
Ÿ Exclusive access to innovative technologies and distribution channel strategies (RTM)
Ÿ Provides license portability, management simplicity and price stability based on a new licensing model
Ÿ Service development program focused on core value drivers, top-down vertical alignment and margin improvement
Ÿ New white label offering: Helping top-tier partners grow their VeloCloud base through specialized local channel partners
Partners will offer the VeloCloud SD-WAN suite as a managed service to a wide range of enterprise customers around the world. Partners can provide innovative services to end users by building and expanding Wide Area Network (WAN) operations using the proven VeloCloud product line. The expertise, value and resiliency of these partners will enable enterprises to better support highly distributed, latency-sensitive workloads, applications and devices in edge environments. Additionally, enterprises can benefit from new VeloRAIN innovations in the VeloCloud family that deliver the connectivity performance, deployment capabilities, runtime and lifecycle management capabilities needed to support AI and non-AI workloads in edge environments.
Introducing edge AI workload momentum in the “State of the Edge” report
A new study from Broadcom shows that network connectivity issues across locations (57%) are the leading driver of adoption of edge solutions and AI workloads in distributed edge environments. Additionally, the top expected benefits of implementing edge solutions for organizations were reduced response time for latency-sensitive applications (68%) and improved bandwidth/reduced network congestion (65%). By improving the bandwidth, speed, and connection reliability of edge networks, enterprises can process data more efficiently, make faster, smarter decisions, and increase edge and AI workload deployments. The report is based on VeloCloud Edge telemetry data and a Broadcom survey of 192 people across North America, South America, Africa, Europe, Asia, Australia and New Zealand in September and October 2024. This report linkYou can check it here.
The latest news and detailed information about VMware Explore, a key cloud-themed industry event, can be found in the VMware Explore 2024 Barcelona media kit.
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“Windstream has been a long-term partner of VMware (now Broadcom) since 2016 and has provided adaptive, high-performance SD-WAN technology that evolves in response to changes in corporate requirements. We believe the new Broadcom Advantage Partner Program for VeloCloud Titan partners provides tremendous value, especially through our partners’ exclusive rights, license pooling model, and comprehensive service development partnerships. We look forward to further growing our business through our continued collaborative partnership with Broadcom.” – windstream enterprise Chief Technology Officer(CTO)person art nicholas(Art Nichols)
“It’s a good thing that over the past 10 years, most companies have started to focus on the edge. However, as interest in proof-of-concept and deployment of AI and AI workloads has grown as a catalyst for edge growth, and adoption of real-world AI workloads has increased, complexity and performance issues related to deploying the right technology to the right location are emerging. Broadcom’s new edge appliance to address this challenge is an ideal solution for edge AI as it can build the environment that large enterprises currently need and expand performance as demand changes. Additionally, through the new partner program, customized services can be provided for various types of companies, further simplifying the deployment process.” – ZK research(ZK Research)of founder Cum head analyst Zeus keravala(Zeus Kerravala)
About Broadcom
Broadcom (NASDAQ: AVGO) is a global technology leader that designs, develops and supplies a broad range of semiconductors, enterprise software and security solutions. Broadcom’s industry-leading product portfolio serves key markets including cloud, data center, networking, broadband, wireless, storage, industrial and enterprise software. Broadcom’s solutions include service provider and enterprise networking and storage, mobile devices and broadband connectivity, mainframes, cybersecurity, and private and hybrid cloud infrastructure. Broadcom is a Delaware corporation headquartered in Palo Alto, California. More detailed information is available on the company’s website, www.broadcom.com.
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1) Deloitte, Deloitte’s survey on AI adoption in the manufacturing industry
2) Forbes, Artificial Intelligence in Retail: 6 Use Cases and Examples, Amanda Spencer, April 2024
3) McKinsey & Company, How the telecommunications industry uses generative AI to enhance profitability, Stephen Creasy, Ignacio Ferrero, Tomas Lajous, Benjamin Vieira, February 2024
4) Broadcom internal testing, October 2024
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Anubha Pandey
Broadcom Asia Pacific Communications Manager
