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British music impresario and YouTube star was 31

jamal edwardsOn Sunday, an English music entrepreneur known for founding SBTV, a YouTube music channel dedicated to emerging artists in the UK, died at the age of 31.

Edwards’ company confirmed his death to the BBC. No other details about his death were released.

Edwards was born in Luton in 1990 and grew up in Acton, west London. In 2006, she founded SBTV YouTube, a channel focused on spotting emerging artists. The channel will help boost the careers of notable artists like Ed Sheeran, Jessie J, Dave, Skepta, Rita Ora and Stormzy.

Many credit Edwards and SBTV with helping spread wacky music in the UK and abroad. The channel currently has more than 1.2 million subscribers.

After the news of the musical character’s death came, the greetings came.

Ms. Leshore wrote: “This man has helped so many artists become what they are today, including myself. He has given me opportunity after opportunity to showcase my talent from Broome to London. We need to keep his name and his brand alive. It hurts, well he always leaves early.

Sadiq Khan, Mayor of London, paid tribute, writing: “British music and entertainment have lost one of their brightest stars. My thoughts are with Jamal’s loved ones at this very sad time.”

Dave, also known as Santan Dave, expressed his gratitude for Edwards’ life, writing, “Thank you for everything. Words cannot explain it.”

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